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As a consumer, one of the biggest ways that you can make an impact on the economy is with your purchasing power. That means choosing wisely where you spend your money, and what exactly you spend it on.
Toronto-based designer Aurora James recently launched the 15 Percent Pledge, a platform that’s calling on large retailers to dedicate 15 per cent of their shelves Black artists and creators. Sephora was the first major company that has accepted the call, but there are also plenty of smaller businesses that you can choose to support should you decide to take on a 15 per cent pledge of your own.
If you’re looking for a way to support the community, there’s never been a better time to champion small Black-owned businesses in your daily life. Etsy is a great place to start, and is filled with a diverse range of brands to update your home, wardrobe or vanity.
Ahead, we’ve rounded up some of our favourite Black-owned Etsy shops to support now and always.
This Munich shop sources a wide variety of vintage fashion and accessories from flea markets across the city, with an eye for bohemian and eclectic styles. All pieces are one of a kind, so if you spot something you love, you’ll have to act fast to get it before it’s gone.
SHOP IT: Etsy, $58
Made from recycled and upcycled materials like leather, brass and gold, all the jewelry from this Paris-based shop is sustainably-made with love.
SHOP IT: Etsy, $50
Minimalism is at the heart of this Roanoke, Virginia shop, and with just three designs to choose from, each handmade bag is intended to carry only what you need. Each piece is unique and crafted from locally sourced leather for a truly one-of-a-kind piece.
SHOP IT: Etsy, $177
Specializing in delicate handmade jewelry, this Etsy shop is filled with inspiration for the perfect personalized gift. Birthstones feature heavily throughout the collection, along with dainty pieces that are ideal for everyday wear.
SHOP IT: Etsy, $40
Traditional African prints are the star of the show at this shop, and can be found on all of the brand’s bow ties, turbans, neck ties and headwraps. With styles available for both men and women, these authentic and colourful patterns make a vibrant statement wherever you go.
SHOP IT: Etsy, $57
Fight frizz and protect hair from damage with this Etsy shop’s hero product: the T-shirt Hair Towel Wrap. Made from lightweight, super absorbent, cotton interlock, these hair wraps cut down on drying time by absorbing moisture while preventing breakage.
SHOP IT: Etsy, $36
Handcrafted in Toronto, this Etsy shop features natural facial and body oils to keep your skin hydrated from head to toe. Prices for all products are under $49, making this affordable line a great way to protect your skin.
SHOP IT: Etsy, $39
After suffering from skin issues like Eczema and Hidradenitis suppurativa, Elysium Naturals Co. founder Lamont Reid founded his own brand of nourishing skincare. The result is a rich body lotion made from a blend of mango, shea, and kokum butters.
SHOP IT: Etsy, $14
Mint and Ocean uses all-natural ingredients sourced from both the earth and the sea to create organic, handmade body care and beauty products to soothe and hydrate skin.
SHOP IT: Etsy, $4
Specializing in handmade couture-inspired hair accessories for thick, curly, and natural hair, this Etsy shop creates vibrant hair accessories for all.
SHOP IT: Etsy, $21
Based out of The Netherlands, this Etsy shop creates beautiful hand-woven pieces for the modern home. Their geometric designs liven up blank wall space, and can be customized to suit your home’s colour scheme.
SHOP IT: Etsy, $270
An Etsy seller since 2011, this Brooklyn-based shop specializes in home and lifestyle accessories inspired by a globe without borders. Using bold wax prints and Batik-style designs, their colourful accent pieces will brighten up any room in your home.
SHOP IT: Etsy, $155
If you’re looking for vibrant, colourful artwork, then you’ll definitely want to take note of Emma Make Studio. Offering digital copies that you can print out at home, as well as high quality prints and wall hangings, this shop is a modern art lover’s dream.
SHOP IT: Etsy, $25
Looking to grow your mug collection? Then you’ll love this Georgia-based shop’s mugs that feature illustrations of important historical Black women like Shirley Chilsholm, Toni Morrison, and Katherine Johnson.
SHOP IT: Etsy, $24
With a focus on handmade wooden display pieces for your office and home, this Kentucky shop creates unique pieces to showcase your beloved family photos and most important messages.
SHOP IT: Etsy, $40