The 16 Best New Beauty Products of January 2021

·7 min read
New Products Launching in January
New Products Launching in January


The beginning of a new year comes with the hope of a fresh start — and after 2020, it's safe to say no one is eager to look back.

Thankfully, all of the innovative and exciting beauty products launching in the first month of 2021 is one of the many signs this year is going to be significantly better.

So, if organizing your medicine cabinet is one of your new year quarantine resolutions, hold off until February because your collection is inevitably going to grow this month.

Whether you're looking to play with some new makeup products, upgrade your WFH skincare routine, or multitasking treatments that will keep your hair healthy between stretched-out salon visits, January's product drops include a little bit of everything.

Take Gucci's silky foundation that comes in 40 shades, Yes To's mineral SPF-infused moisturizers, and Panetne's multitasking detangling spray as a few examples of the standout products coming to your favorite retailers this month.

RELATED: The 6 Makeup Trends That Will Define 2021

Since having so many exciting options can be overwhelming, we're here to help. We've cherry-picked the best products launching in January and compiled them into a handy guide.

Ahead, the 16 new beauty products worth trying this month.

VIDEO: Can COVID-19 Live on Your Beauty Products?

Can COVID-19 Live on Your Beauty Products?

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TRESemmé Gloss Light Blonde

This wildly affordable color-depositing conditioner refreshes old hair color and boosts shine in just three minutes. It'll especially come in handy during in the time of COVID, when unpredictable salon shut downs have made it tough to maintain bottled blonde hair. The gloss also comes in dark brunette, light brunette, and clear, for anyone who's wants some extra shine.

To shop: $8;

Yes To Avocado Fragrance-Free Daily Mineral Lotion Broad Spectrum SPF 15

This multitasking lotion offers broad spectrum SPF 15 protection, thanks to non-nano zinc oxide, plus it nourishes skin with its blend of avocado oil and hyaluronic acid. While the fragrance-free cream initially goes on a bit white like every other mineral sunscreen, it will eventually blend into skin if you continue to massage it.

To shop: $13;

Head & Shoulders Supreme Scalp Moisturizer

A dry, itchy scalp is no one's idea of a good time. This leave-in treatment hydrates the scalp to help stop the cycle of dandruff and soothes skin to relieve irritation and itchiness.

To shop: $13;

Covergirl Lash Blast Clean Volume Mascara

Inspired by Covergirl's iconic orange tube comes the brand's first vegan, clean, sustainable, and cruelty-free mascara. The formula delivers major volume without the use of parabens, sulfates, talc, and mineral oil, ingredients clean beauty fans tend to avoid. There's also the addition of argan and marula oils to hydrate and condition lashes. Finally, Covergirl kept sustainability in mind when creating the mascara's packaging. It's FSC certified and made from 80% recycled paper from well-maintained forests.

To shop: $8;

Nexxus Curl Define Ultra-8 Pre-Wash Treatment

While Nexxus' pre-wash treatment is a "detangling holy grail," it can also be used to nourish and hydrate the scalp, reduce breakage, and elongate, moisturize, hydrate, define, and soften curls. It's all thanks to the brand's exclusive blend of silk protein marula oil, along with nourishing castor oil and shea butter. Apply it to wet hair in sections, then leave it on for five to ten minutes before rinsing it off and going into your regular wash day routine.

To shop: ;

Caudalie Resveratrol Instant Firming Serum

The star of Caudalie's revamped Resveratrol collection is its patented blend of resveratrol, hyaluronic acid, and vegan collagen, which, through its partnership with Harvard University, the brand found to be twice as effective as retinol. Included in the collection, is a new-and-improved edition of the brand's beloved lifting serum. The packaging is also entirely recyclable and made with FSC certified paper, excluding the pump, which can be repurposed through Terracycle.

To shop: $79;

John Frieda Blue Crush Shampoo

Brassiness isn't a struggle that's exclusive to just bottled blondes. In-between coloring sessions, brunettes can get unwanted orange and warm undertones, too. That's where a blue shampoo comes in. Like Purple shampoo, it neutralizes brassiness to restore coolness and shine in brown hair. For any brunette looking for an option that can be picked up on a drugstore run, look no further than John Frieda's Blue Crush.

To shop: $10;

Dermalogica Neck Fit Contour Serum

The neck often gets neglected in skincare routines, which is why Dermalogica created this firming serum with a mess-free roll-on applicator. Since the neck is thinner and more sensitive than the skin on the face, it's more prone to sun damage, sensitivity to fragrance, and accelerated wrinkles and sagging from looking down at laptops and phones, a phenomenon known as tech neck. The serum's plant-based ingredients target these issues, but also delivers an instant toning and tightening effect.

To shop: $82; (available January 7)

Chanel Fleurs De Printemps Blush and Highlighter Duo

This floral embossed highlighter and blush compact is (almost) too pretty to use. The satiny peach highlighter and shimmery coral blush will bring a little bit of spring into your winter makeup routine.

To shop: $70;

Bite Beauty Upswing Full Volume Mascara

Bite Beauty's first-ever mascara adds extreme volume, major lift, and intense pigment to lashes without weighing them down or smudging. The vegan formula is powered by tree berry wax, which hugs every single lash to ensure you're getting a dramatic finish.

To shop: $28;

Holifrog Halo AHA + BHA Evening Serum

Add Holifrog's newest serum to your nighttime skincare routine and wake up with dewy dolphin-like skin. The blend of AHA and BHA chemical exfoliants clear clogged pores and sweep away dead skin cells, while plant oils and humectants act as a cushion to minimize dryness and irritation. Moth bean extract, a natural retinol alternative, rounds out the formula and promotes cell turnover and boosts collagen production. TL;DR: You'll wake up with smoother, glowier skin that's soft and hydrated — not unlike the aquatic mammal.

To shop: $62; (available January 12)

L’Oréal Paris Brilliant Signature Lip Stain

Don't let the word "stain" fool you. This lightweight lip color from L’Oréal has a high-shine finish like your favorite gloss — minus the tacky, sticky texture. It comes in 12 classic shades, including this rich berry.

To shop: $10;

Garnier Fructis Plumping Treat 3-In-1 Hair Mask + Watermelon Extract

Last year's trendiest fruit has made its way into haircare products, too. Garnier's watermelon hair mask refreshes and adds volume to fine hair.

To shop: $8;

Pantene Miracle Rescue Multitasking 10 in 1 Spray

This multitasking spray does a little bit of everything, all without weighing hair down. Use it to detangle, moisturize, repair damage, and protect against the heat from your hot tools.

To shop: $7;

Charlotte Tilbury Hollywood Flawless Filter Luxury Palette in Eyes of a Star

With glittering gold, metallic amber, and matte terracotta and dark chocolate shades, this palette is ideal for creating a brightening but soft smoky eye.

To shop: $53;

Gucci Fluide De Beauté Fini Naturel Natural Finish Fluid Foundation

Gucci's new foundation has a natural, second-skin finish that feels like silk. Despite its lightweight texture, it offers buildable coverage that blurs imperfections and smooths over pores. It comes in 40 shades.

To shop: $68;

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