7 New Drugstore Launches That’ll Save You Money & Bad Hair Days

aimee simeon
·4 min read

In the early months of the pandemic, we couldn't wait to get in the salon chair, have our head massaged in the shampoo bowl, and get our six-month-old split ends chopped off. Still, with rules and regulations fluctuating daily, we realize that having a good routine on hand at home is just as important as your regular visits to your stylist. In fact, having the right products in your at-home arsenal can make all the difference in the overall health of your hair and your checking account.

Luckily, various new hair products are launching at the drugstore this year to help start your hair-care regimen off on the right note, from scrubs to soothe an irritated scalp to affordable glosses that'll hold you over between color appointments. Find the favorites you should be adding to your cart, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

<h2>Love Beauty and Planet Vegan Biotin & Sun Kissed Mandarin Shampoo</h2><br>We can't decide what we love more — how soft and shiny (never dry or wiry) our hair feels after using this shampoo, or the uplifting citrus scent that lingers through our shower, making the day ten times more enjoyable. It's also 100% vegan and made of recyclable materials — a good option if you're looking for more guilt-free wash-day products. <br><br><strong>Love Beauty and Planet</strong> Vegan Biotin & Sun Kissed Mandarin Shampoo, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Flove-beauty-and-planet-vegan-biotin-38-sun-kissed-mandarin-shampoo-13-5-fl-oz%2F-%2FA-80135471" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

Love Beauty and Planet Vegan Biotin & Sun Kissed Mandarin Shampoo


We can't decide what we love more — how soft and shiny (never dry or wiry) our hair feels after using this shampoo, or the uplifting citrus scent that lingers through our shower, making the day ten times more enjoyable. It's also 100% vegan and made of recyclable materials — a good option if you're looking for more guilt-free wash-day products.

Love Beauty and Planet Vegan Biotin & Sun Kissed Mandarin Shampoo, $, available at Target
<h2>Nexxus Curl Define Conditioner for Curly & Coily Hair</h2><br>If your 2021 beauty resolution is to strengthen the curls that grew from your <a href="https://www.refinery29.com/en-us/2020/04/9670394/coronavirus-natural-hair-curls-quarantine" rel="nofollow noopener" target="_blank" data-ylk="slk:2020 natural hair journey" class="link rapid-noclick-resp">2020 natural hair journey</a>, then add this Nexxus conditioner (and its accompanying shampoo) to your routine. It's formulated with silk proteins and marula oil to define, hydrate, and strengthen natural curls before you even leave the shower. Think of it as creating a solid foundation for the styling steps that follow.<br><br><strong>Nexxus</strong> Nexxus Curl Define Conditioner for Curly & Coily Hair, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Fnexxus-curl-define-conditioner-for-curly-38-coily-hair-13-5-fl-oz%2F-%2FA-80135461" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

Nexxus Curl Define Conditioner for Curly & Coily Hair


If your 2021 beauty resolution is to strengthen the curls that grew from your 2020 natural hair journey, then add this Nexxus conditioner (and its accompanying shampoo) to your routine. It's formulated with silk proteins and marula oil to define, hydrate, and strengthen natural curls before you even leave the shower. Think of it as creating a solid foundation for the styling steps that follow.

Nexxus Nexxus Curl Define Conditioner for Curly & Coily Hair, $, available at Target
<h2>Tresemmé Gloss Color-Depositing Hair Conditioner</h2><br>So maybe quarterly trips to the salon for highlights and toning have left the budget chat, but investing in an <a href="https://www.refinery29.com/en-us/2015/03/83813/best-at-home-hair-color" rel="nofollow noopener" target="_blank" data-ylk="slk:at-home gloss" class="link rapid-noclick-resp">at-home gloss</a> can keep your color vibrant without draining your pockets. Tresemmé's newest gloss-infused conditioner is proof of this: The color-enhancing formula asks for just three minutes of your time to revive your color and soften your strands at the same damn time. The best part? It'll only set you back $8 bucks so you can save for the important stuff — like going totally blonde (or <a href="https://www.refinery29.com/en-us/2020/12/10216284/hair-color-trends-2021" rel="nofollow noopener" target="_blank" data-ylk="slk:experimenting with other drastic colors" class="link rapid-noclick-resp">experimenting with other drastic colors</a>) come summertime. <br><br><strong>TRESemmé</strong> Tresemmé Gloss Color-Depositing Hair Conditioner, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Ftresemme-gloss-color-depositing-hair-conditioner-dark-brunette-7-7-fl-oz%2F-%2FA-80332978%3Fref%3Dtgt_adv_XS000000%26AFID%3Dgoogle_pla_df%26fndsrc%3Dtgtao%26DFA%3D71700000012510706%26CPNG%3DPLA_Beauty%252BPersonal%2BCare%252BShopping%26adgroup%3DSC_Health%252BBeauty%26LID%3D700000001170770pgs%26LNM%3DPRODUCT_GROUP%26network%3Dg%26device%3Dc%26location%3D9073479%26targetid%3Dpla-896404422375%26ds_rl%3D1246978%26ds_rl%3D1248099%26gclid%3DCjwKCAiAi_D_BRApEiwASslbJ_-hZiyqBADVtW-RWFYKAYl3gJb3iNg5O2qgKtB4kPG7egxkVpOJHRoC5qkQAvD_BwE%26gclsrc%3Daw.ds" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

Tresemmé Gloss Color-Depositing Hair Conditioner


So maybe quarterly trips to the salon for highlights and toning have left the budget chat, but investing in an at-home gloss can keep your color vibrant without draining your pockets. Tresemmé's newest gloss-infused conditioner is proof of this: The color-enhancing formula asks for just three minutes of your time to revive your color and soften your strands at the same damn time. The best part? It'll only set you back $8 bucks so you can save for the important stuff — like going totally blonde (or experimenting with other drastic colors) come summertime.

TRESemmé Tresemmé Gloss Color-Depositing Hair Conditioner, $, available at Target
<h2>L'Oreal Paris EverPure Sulfate Free Scalp Care + Detox Scrub</h2><br>A good scalp scrub can mean the difference between washing your hair as a chore and caring for your hair like a spa-like experience. This one, which falls into the latter category, will not only help you feel more relaxed, but it'll help lift product buildup from your scalp without leaving it dry and flaky. You can thank the detoxifying blend of apricot seed and menthol for that. <br><br><strong>L'Oreal Paris</strong> Sulfate Free Scalp Care + Detox Scrub, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Fl-39-oreal-paris-ever-pure-scalp-care-38-detox-shampoo-8-5-fl-oz%2F-%2FA-79754979%3Fref%3Dtgt_adv_XS000000%26AFID%3Dgoogle_pla_df%26fndsrc%3Dtgtao%26DFA%3D71700000014814225%26CPNG%3DPLA_Beauty%252BPersonal%2BCare%252BShopping_Brand%26adgroup%3DSC_Health%252BBeauty%26LID%3D700000001170770pgs%26LNM%3DPRODUCT_GROUP%26network%3Dg%26device%3Dc%26location%3D9073479%26targetid%3Dpla-894573305499%26ds_rl%3D1246978%26ds_rl%3D1248099%26gclid%3DCjwKCAiAi_D_BRApEiwASslbJwT9QQcskMwU7mDPhR1b63RG-cGly7NMM6-Z61OMC-JkhI3iOhfq1xoCKGcQAvD_BwE%26gclsrc%3Daw.ds" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

L'Oreal Paris EverPure Sulfate Free Scalp Care + Detox Scrub


A good scalp scrub can mean the difference between washing your hair as a chore and caring for your hair like a spa-like experience. This one, which falls into the latter category, will not only help you feel more relaxed, but it'll help lift product buildup from your scalp without leaving it dry and flaky. You can thank the detoxifying blend of apricot seed and menthol for that.

L'Oreal Paris Sulfate Free Scalp Care + Detox Scrub, $, available at Target
<h2>Eva NYC Therapy Session Hair Mask</h2><br>Consider this the newest "phone a friend" hair mask on shelves at your nearest drugstore. The super-creamy formula has argan oil and plant protein that'll check all of your boxes: hydration, protection, shine, and strength. It also has a luxurious woodsy floral fragrance that'll make you feel brand-new after every shampoo session — sort of like therapy IRL.<br><br><strong>Eva NYC</strong> Eva NYC Therapy Session Hair Mask, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Feva-nyc-therapy-session-hair-mask-16-9-fl-oz%2F-%2FA-50409824%3Fref%3Dtgt_adv_XS000000%26AFID%3Dgoogle_pla_df%26fndsrc%3Dtgtao%26DFA%3D71700000014814225%26CPNG%3DPLA_Beauty%252BPersonal%2BCare%252BShopping_Brand%26adgroup%3DSC_Health%252BBeauty%26LID%3D700000001170770pgs%26LNM%3DPRODUCT_GROUP%26network%3Dg%26device%3Dc%26location%3D9004322%26targetid%3Dpla-894573305499%26ds_rl%3D1246978%26ds_rl%3D1248099%26gclid%3DCjwKCAiAudD_BRBXEiwAudakX1-JFuBpagdZynhYS_ozAFDPNmYkQHHFqz0gYdt23_wv_YmNQ-eQWxoCS10QAvD_BwE%26gclsrc%3Daw.ds" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

Eva NYC Therapy Session Hair Mask


Consider this the newest "phone a friend" hair mask on shelves at your nearest drugstore. The super-creamy formula has argan oil and plant protein that'll check all of your boxes: hydration, protection, shine, and strength. It also has a luxurious woodsy floral fragrance that'll make you feel brand-new after every shampoo session — sort of like therapy IRL.

Eva NYC Eva NYC Therapy Session Hair Mask, $, available at Target
<h2>Sienna Naturals Lock and Seal Anti-Breakage Oil</h2><br>Many hair oils are like band-aids for curly hair, designed to sit on top and add shine to mask split ends and other damage. This one does the opposite. It has a potent blend of ingredients like baobab, castor, rose oils, and shea butter to <em>treat </em>natural hair by replacing lost lipids and retaining moisture while adding shine and definition to all curl types.<br><br><strong>Sienna Naturals</strong> Sienna Naturals Lock and Seal Anti-Breakage Oil, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Fsienna-naturals-lock-and-seal-anti-breakage-oil-for-curls-3-fl-oz%2F-%2FA-80332895%23lnk%3Dsametab" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

Sienna Naturals Lock and Seal Anti-Breakage Oil


Many hair oils are like band-aids for curly hair, designed to sit on top and add shine to mask split ends and other damage. This one does the opposite. It has a potent blend of ingredients like baobab, castor, rose oils, and shea butter to treat natural hair by replacing lost lipids and retaining moisture while adding shine and definition to all curl types.

Sienna Naturals Sienna Naturals Lock and Seal Anti-Breakage Oil, $, available at Target
<h2>Carol's Daughter Wash Day Delight Conditioner</h2><br>Slip is one of the most important factors in picking a good conditioner for natural hair. Without an excellent slip to help soften and detangle, your conditioner is just glorified mush. This Carol's Daughter formula gets it: It has a jelly-to-cream-like consistency blended with glycerin to create an immediate slip on wet curls. The consistency will easily cut detangling time in half in the shower so you can get onto the fun stuff (like a twist-out and binging <em>Bridgerton</em>). <br><br><strong>Carol's Daughter</strong> Carol's Daughter Wash Day Delight Conditioner, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Fcarol-39-s-daughter-wash-day-delight-conditioner-20-fl-oz%2F-%2FA-80215415%23lnk%3Dsametab" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

Carol's Daughter Wash Day Delight Conditioner


Slip is one of the most important factors in picking a good conditioner for natural hair. Without an excellent slip to help soften and detangle, your conditioner is just glorified mush. This Carol's Daughter formula gets it: It has a jelly-to-cream-like consistency blended with glycerin to create an immediate slip on wet curls. The consistency will easily cut detangling time in half in the shower so you can get onto the fun stuff (like a twist-out and binging Bridgerton).

Carol's Daughter Carol's Daughter Wash Day Delight Conditioner, $, available at Target

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