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A bottle of this $19 vitamin C serum is sold every minute

Avon Anew Vitamin C Radiance Maximising Serum
Avon Anew Vitamin C Radiance Maximising Serum

In a time where life is basically powered by screen time, the visible signs of aging are showing up earlier than ever due to lack of sleep and dehydration. Whether you’re dealing with stubborn dark spots, fine lines or uneven texture — or heck, all of the above — no ingredients reverses the signs of dull and tired skin better than vitamin C.

This superhero ingredient is a potent antioxidant that helps boost the production of collagen, correcting discolouration and firming the skin. In case you’re considering incorporating Vitamin C into your skincare routine, you may want to consider this very popular serum that shoppers are going crazy for. Enter: Avon’s Anew Vitamin C Radiance Maximizing Serum ($19).

Shoppers are stocking up their carts with this new serum, which promises to drastically improve the look of skin in under five weeks, with one bottle reportedly sold every 60 seconds since its release in May.

“When applied to your skin, Vitamin C provides antioxidant properties, which neutralize the type of skin damaging free radicals that we’re increasingly being exposed to due to the nature of our modern lifestyles,” said Avon’s Global Director of Skincare and Trend Innovation Anthony Gonzalez in an interview.

The Anew Vitamin C Radiance Maximizing Serum, which is packed with the equivalent Vitamin C of 30 oranges(!), is a part of the brand’s new Anew Vitamin C collection.

“As our research shows, modern life has essentially led us to ‘lose our shine’ somewhat. What we aim to do with this wonder product is help women – and men – around the world get their radiance back.”

Shop additional vitamin C serums below.


This Works Morning Expert Hyaluronic Serum

THIS WORKS morning expert hyaluronic serum
THIS WORKS morning expert hyaluronic serum


Shop it: Sephora, $76

Ole Henriksen Truth Serum

OLE HENRIKSEN Truth Serum
OLE HENRIKSEN Truth Serum


Shop it: Sephora, $64

Korres Wild Rose 15% Vitamin C Brightening Serum

KORRES Wild Rose 15% Vitamin C Brightening Serum
KORRES Wild Rose 15% Vitamin C Brightening Serum


Shop it: beautyBOUTIQUE, $99

Clinique Fresh Pressed 7 Day System with Vitamin C

Clinique Fresh Pressed 7-Day System with Pure Vitamin C
Clinique Fresh Pressed 7-Day System with Pure Vitamin C


Shop it: Hudson’s Bay, $39

The Body Shop Vitamin C Skin Boost Instant Smoother Serum

The Body Shop Vitamin C Skin Boost Instant Smoother Serum
The Body Shop Vitamin C Skin Boost Instant Smoother Serum


Shop it: Body Shop: The Body Shop, $30

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