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Allbirds is expanding beyond the world of sustainable footwear to create a line of modern, earth-friendly apparel as a welcomed antidote to fast-fashion.
The brand, which first gained popularity for their ultra-comfortable, carbon negative line of sneakers, flats and athletic shoes, has channelled their commitment to environmentalism and innovative into four new silhouettes: TrinoXO Tee, the Wool Jumper, the Wool Cardi and the Trino Puffer.
I get it, fast fashion can be enticing, especially when you’re young and a brand you’ve never heard of appears online promising you an entire outfit for under $10. But with textile production releasing more carbon equivalent (CO2e) per year than international flights and maritime shipping combined, the fast fashion industry’s negative impact on the planet is undeniable.
Luckily, there are more brands than ever that are committed to the slow fashion movement, which focuses on the production quality, product longevity and responsible production and ethical manufacturing for both people and the planet. Allbirds is without a doubt, a leader in both sustainable design and innovation - and one of the brands I love to support and feel good about wearing.
The ethos of Allbirds’s new line is to create quality, minimalist pieces from renewable and sustainable materials that fit and hold-up to any kind of lifestyle. Each piece in Allbirds’s introductory collection aims for carbon neutrality, holds onto less odour which means less washing and blends the need for contemporary, stylish fashions with the belief in purposeful, eco-friendly clothing.
The crux of the TrinoXO Tee’s design is Allbird’s signature XO naturally derived fabric made from discarded crab shells, the second most abundant biopolymer on the planet. Combined with tree and merino fibres, the result is a soft, breathable, moisture-wicking tee that’s the staple of any and every day to day look.
SHOP IT: Allbirds, $65
Wool Jumper and Cardi
Allbirds combined the timelessness of a cardigan and pullover jumper with the clean, minimalist designs of the collection to create pieces that you’ll want to wear for years to come. These slightly oversized looks are made from responsibly sourced superfine New Zealand Merino wool in soft, versatile neutral colours.
SHOP IT: $185
SHOP IT: $200
A warm winter coat that can hold up to cold, Canadian winter temperatures is a must, but searching for an ethical option that doesn’t use down or toxic, oil-derived fibres can be a difficult task. Luckily, Allbirds kept their Northern contingent of fans in mind with their first collection and created the Trino Puffer, filled with tencel and recycled polyester that’s a quality, eco-friendly and ethical alternative to down. The stylish outer also combines function with fashion, with a merino-tencel blend that repels water - keeping you warm and dry while you wear.
SHOP IT: $340