This celebrity-favourite yoga brand just launched a skincare line
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Alo Yoga, the athleisure brand beloved by legions of Spandex-clad influencers and models, including Kylie Jenner, Gigi Hadid and Hailey Bieber, has launched its very own skincare brand for the new year.
The Alo Glow System is a seven-piece skincare collection inspired by Ayurvedic beauty. All seven of its products, including a radiance serum and magnesium spray, contain amla, a vitamin C-rich super berry. Traditionally used in Indian ayurvedic healing, the amla berry has been touted as one of the world's most powerful antioxidants.
With 75 times the antioxidants of goji berries and 60 times those of pomegranates, the amla berry has been proven to build collagen, protect against environmental damage, reduce fine lines, and improve skin texture, glow, pigmentation, hydration and acne.
Launched in 2007, Alo Yoga has made a name for itself for its slit sports bras, high waisted leggings and cropped hoodies. Its foray into skincare is part of its strategy to become a 360-degree lifestyle brand.
ALSO SEE: Ariana Grande posed in a $72 bralette to promote her dreamy new fragrance
The Alo Glow System is made clean in California and is vegan, cruelty-free, and free from not-yet-regulated chemicals found in other beauty lines.
Check out the influencer-loved brand below.
Luminizing Facial Moisturizer
Alo Glow System's rich-yet-lightweight moisturizer fights environmental stressors for all-day hydration. Vitamin C-rich amla is paired with aloe, avocado oil, and marula oil to hydrate and brighten the skin's appearance.
SHOP IT: Alo Yoga, $61
Enzyme Facial Cleanser
This vitamin C-rich cleanser is loaded with pineapple enzymes and aloe to brighten and soothe the skin. Give yourself a post-sweat reset and sweep away any dirt and impurities.
SHOP IT: Alo Yoga, $41
Radiance Serum
Alo Glow System's Radiance Serum combines the vitamin C-rich amla super berry with potent botanicals and hyaluronic acid to restore skin moisture and soften the look of fine lines.
SHOP IT: Alo Yoga, $112
ALSO SEE: Rebel Wilson just stepped out in a pair of $108 leggings from Hollywood's favourite activewear brand
Mega-C Body Wash
A combination of avocado and marula oils revitalize and cleanse skin without stripping it of its natural moisture. The body wash is formulated with vitamin C-rich amla for an added boost.
SHOP IT: Alo Yoga, $30
Super Fruit Body Lotion
Alo's Super Fruit body lotion is made of a combination of shea butter, meadowfoam seed oil, marula oil, and amla to create an ultra-moisturizing and skin-restoring blend.
SHOP IT: Alo Yoga, $35
Head-to-Toe Glow Oil
For an immediate moisture boost, Alo's Head-to-Toe Glow Oil is a rich, rapid-absorbing formula designed to hydrate and lock in moisture. Apply anywhere you need a little extra hydration, including the ends of your hair, for a luxe, nourishing experience.
SHOP IT: Alo Yoga, $61
Magnesium Reset Spray
Relax your muscles and get a better night's sleep with just three pumps of Alo Glo System's Magnesium Reset Spray. The skin spray includes a powerful blend of magnesium, arnica, valerian, and aromatherapy oils to help relieve aches and reduce muscle tension.
SHOP IT: Alo Yoga, $61
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