Whether you’ve been a long-time Prime member or a newbie on the 30-day free trial, you’re going to want to download the Amazon Shopping app. According to Amazon Prime Vice President Cem Sibay, the app is an important tool to help shoppers score on spotlight deals as they happen. And now that Prime Day is officially here, with over a million offerings and new deals launching every five minutes, there’s no better time to have it.
“We really focused on not only having as many deals as possible, but depth as well so Prime members aren’t disappointed that they’ve missed on spotlight deals. Spotlight deals are longer in duration and some of them will be available until quantities last, but often for a 24-hour period,” Sibay explains. “It definitely makes sense to utilize the Shopping app. We run out of a lot of these offers because they do end up being in very high demand.”
When asked about what new and hot products are expected to out sell fast, Sibay was tight-lipped.
“It’s really hard to say. There’s a lot of new products that are actually launched and announced on Prime Day. Brands have really embraced it as an opportunity to get very wide audience during an event like this to introduce completely new products, no items or just a new brand themselves as well,” says Sibay. “Anyone one of those could be a brand new breakout success, right? Of course, one of the ones we’re most proud of happens to be a Canadian Company Insta Pot.”
According to Sara Skirboll Shopping and Trend expert at RetailMeNot, shoppers should set alerts on the Amazon Shopping app for Amazon electronics, such as Echo [devices], Kindles and Fire tablets, as well as keeping an eye on laptops, toys, smart home devices and TV's.
"Amazon Prime Day, is essentially Cyber Monday meets Black Friday meets Boxing Day in the middle of July where shoppers who are Prime members can shop in the luxury of their own home,” says Skirboll.
And while Prime Day is often compared to other major shopping events, Cibay says smart shoppers come at Prime Day with a different approach.
“Unlike Cyber Monday and Black Friday, where there’s a bigger emphasis on electronics, devices, toys and fashion, we find on that Prime Day customers go really deep across all our categories,” he explains.
“Our savviest shoppers will certainly look at one of the doorbuster-type deals —that can still be the big flat screen TV — or deep discounts on Amazon devices or other Amazon-branded products, but then they’ll go into the catalog to check the offers available right now for back-to-school-shopping. They also want to know the best deals out there to stock up their pantry and just everyday essentials. It’s just a fantastic time to shop for those.”
To help you score on the best deals, we’ve gathered together the best deals that are expected to sell out early.
Shop it: Amazon, $598 (originally $749)
Shop it: Amazon, $16 (originally $22)
Shop it: Amazon, $180 (originally $270)
Shop it: Amazon, $5 (originally $6)
Shop it: Amazon, $80 (originally $100)
Shop it: Amazon, $173 (originally $312)
Shop it: Amazon, $144 (originally $180)
Shop it: Amazon, $28 (originally $50)
Shop it: Amazon, $29 (originally $50)
Shop it: Amazon, $129 (originally $249)
Shop it: Amazon, $18 (originally $25)
Shop it: Amazon, $11 (originally $15)
Shop it: Amazon
Shop it: Amazon, $165 (originally $560)
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