Amazon Prime Day deals likely to sell out early

Alyssa Tria
Shopping Editor
Getty Images

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Whether you’ve been a long-time Prime member or a newbie on the 30-day free trial, you’re going to want to download the Amazon Shopping app. According to Amazon Prime Vice President Cem Sibay, the app is an important tool to help shoppers score on spotlight deals as they happen. And now that Prime Day is officially here, with over a million offerings and new deals launching every five minutes, there’s no better time to have it.

“We really focused on not only having as many deals as possible, but depth as well so Prime members aren’t disappointed that they’ve missed on spotlight deals. Spotlight deals are longer in duration and some of them will be available until quantities last, but often for a 24-hour period,” Sibay explains. “It definitely makes sense to utilize the Shopping app. We run out of a lot of these offers because they do end up being in very high demand.”

Aside from spotlight deals and the limited-time lightning deals, Prime Day is the time for shoppers to get their hands on exclusive and limited-edition Prime Day products.

When asked about what new and hot products are expected to out sell fast, Sibay was tight-lipped.

“It’s really hard to say. There’s a lot of new products that are actually launched and announced on Prime Day. Brands have really embraced it as an opportunity to get very wide audience during an event like this to introduce completely new products, no items or just a new brand themselves as well,” says Sibay. “Anyone one of those could be a brand new breakout success, right? Of course, one of the ones we’re most proud of happens to be a Canadian Company Insta Pot.”


According to Sara Skirboll Shopping and Trend expert at RetailMeNot, shoppers should set alerts on the Amazon Shopping app for Amazon electronics, such as Echo [devices]Kindles and Fire tablets, as well as keeping an eye on laptopstoyssmart home devices and TV's.

"Amazon Prime Day, is essentially Cyber Monday meets Black Friday meets Boxing Day in the middle of July where shoppers who are Prime members can shop in the luxury of their own home,” says Skirboll.

And while Prime Day is often compared to other major shopping events, Cibay says smart shoppers come at Prime Day with a different approach.

“Unlike Cyber Monday and Black Friday, where there’s a bigger emphasis on electronics, devices, toys and fashion, we find on that Prime Day customers go really deep across all our categories,” he explains.

“Our savviest shoppers will certainly look at one of the doorbuster-type deals —that can still be the big flat screen TV — or deep discounts on Amazon devices or other Amazon-branded products, but then they’ll go into the catalog to check the offers available right now for back-to-school-shopping. They also want to know the best deals out there to stock up their pantry and just everyday essentials. It’s just a fantastic time to shop for those.”

To help you score on the best deals, we’ve gathered together the best deals that are expected to sell out early.

Save up to 27% on Sony LED TVs

Sony KD43X750F 43-Inch 4K Ultra HD Smart LED TV. Image via Amazon.

Shop it: Amazon, $598 (originally $749)

Save 30% on luxury beauty favourites

Mario Badescu Drying Lotion. Image via Amazon.

Shop it: Amazon, $16 (originally $22)

Save up to 30% off on Philips Sonicare 9500 Series

Philips Sonicare DiamondClean Smart 9500. Image via Amazon.

Shop it: Amazon, $180 (originally $270)

Save 30% on select household cleaners

Mrs. Meyer's Clean Day Multi-Surface Everyday Cleaner. Image via Amazon.

Shop it: Amazon, $5 (originally $6)

Save up to 30% on dash cams

AWESAFE Dual Dash Cam for Cars Front and Inside Dash Cam. Image via Amazon.

Shop it: Amazon, $80 (originally $100)

Save 30% on select smart home products

August SL03C02S03 Smart Lock Pro + Connect. Image via Amazon.

Shop it: Amazon, $173 (originally $312)

Save up to 35% on Shark vacuum cleaners

Shark Rocket Ultra-Light Upright Vacuum Cleaner. Image via Amazon.

Shop it: Amazon, $144 (originally $180)

Save 36% on the Fire TV Stick 4K with Alexa Voice Remote

Fire TV Stick with Alexa Voice Remote. Image via Amazon.

Shop it: Amazon, $28 (originally $50)

Save up to 40% on Greenies pet treats

Greenies Dental Dog Treats - Teenie. Image via Amazon.

Shop it: Amazon, $29 (originally $50)

Save 48% on the 23andMe DNA Test Kit

23andMe DNA Test. Image via Amazon.

Shop it: Amazon, $129 (originally $249)

Save up to 50% on select Adidas footwear and apparel for the family

adidas Originals Mens Trefoil Classic Cap. Image via Amazon.

Shop it: Amazon, $18 (originally $25)

Save up to 50% on exercise accessories

5BILLION Jump Rope & Skipping Rope. Image via Amazon.

Shop it: Amazon, $11 (originally $15)

Save up to 50% off select J. Crew Mercantile apparel

J.Crew Mercantile Womens Short Sleeve Striped Crewneck T-Shirt. Image via Amazon.

Shop it: Amazon

Save 70% on select Samsonite luggage sets

Samsonite Centric HS 2PC Set. Image via Amazon.

Shop it: Amazon, $165 (originally $560)


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