Want the power of Alexa linked directly to your 4K Ultra HD entertainment system? Are you craving crystal-clear picture and access to all your favorite channels, apps and more? Then look no further than the 50-inch Amazon Fire TV 4-Series, on sale for $260 (was $450). If you're already a fan of the Fire TV Stick or have Alexa hooked up in every room, you're going to love this set immediately. It features 4K Ultra HD, which means you get four times the pixels of an average 1080p Full HD screen, increasing brightness, clarity and the depth and scope of colors.

Amazon

Amazon Fire TV 50" 4-Series 4K UHD Smart TV

$260$450Save $190

The Amazon Fire TV is incredibly intuitive to use. You'll be able to control your TV and any speakers or soundbars with an Alexa Voice Remote. Just announce the movie you want to watch or ask about the weather, and voila — up it comes!

$260 at Amazon

When you start your TV, you'll automatically be shown an easy-to-navigate home screen that features all your favorite apps, cable or satellite TV, video games and more. Have all your subscriptions — like Netflix, Prime Video and Hulu, just to name a few — all in one place and stream whenever and however you want.

The best part? The Fire TV automatically updates when new Alexa skills, features or smart-home capabilities debut, so your TV technology will always stay up to date. You can also link your Fire TV with your other smart-home devices, so you can tell Alexa to dim the lights in your living room all while watching your favorite shows.

Shoppers absolutely love this TV. In fact, more than 25,000 reviewers have given it five stars.

"Excellent!" one reviewer said. "I was shocked when I turned the TV on. The 4K is so immersive and brilliant. The colors are rich. Its picture is like watching it live or even better than real life... It has all the apps except for a couple. I’ve had the TV for over a year and have really enjoyed it. It has held up over time. I'm very satisfied with my purchase."

Another customer said their family members have become complete converts: "I have been buying Samsung Smart TVs for years. I decided to try an Amazon Fire TV and may never go back to anything else. This is actually the 4th Amazon Fire TV that my family has bought in the last year. The picture is so vibrant and the Fire TV features are wonderful. No need to buy a TV and Fire Stick separately when it is all in one. I got mine on sale. So look for it to go on sale before buying one to get an even better steal."

Amazon

Amazon Fire TV 50" 4-Series 4K UHD Smart TV

$260$450Save $190

Experience a brilliant 4K display, built-in smart home control and support for HDR, Dolby Digital Plus and more.

$260 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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