Amazon's under-$40 skincare line is here, and it's free of all the ingredients you hate

Belei skincare products are from a new Amazon line. (Photo: Amazon)

Amazon is kicking off spring with the launch of its first-ever beauty brand. The exclusive skincare line is called Belei, which is a combination of the words “believe” and “beauty.”

The brand aims to offer consumers a simple approach to skincare with a “no beauty secrets, only beauty solutions” philosophy. The dermatologist-tested products are made with proven, straight-forward ingredients including hyaluronic acid, vitamin C  and retinol.

“Our goal is to help customers spend less time and money searching for the right skincare solutions,” said Kara Trousdale, head of beauty for private brands, in the announcement. “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”

Amazon is kicking off spring with the launch of its first-ever beauty brand, Belei. (Photo: Amazon)

Belei makes its debut with 12 skincare products ranging from cleansing wipes, serums, and moisturizers, all designed to target specific concerns. Each product is under $40 and provides solutions for concerns like acne, dull skin, dark spots and fine lines.

All products are free of parabens, phthalates, sulfates and fragrances. In addition, Belei does not test on animals, and all packaging is made from post-consumer recycled resin, with 100 percent recyclable cartons.

Right now, for a limited time, skincare enthusiasts can get their hands on Belei and score 25 percent off in addition to free shipping. Keep scrolling to shop the entire collection of Amazon’s first-ever skincare line.

Belei Oil-Free Micellar Facial Cleansing Wipes 25 Count (Pack of 2)

Belei Oil-Free Micellar Facial Cleansing Wipes 25 Count (Pack of two). (Photo: Amazon)

Shop it: $9, amazon.com

Belei Charcoal Balancing Mask

Belei Charcoal Balancing Mask. (Photo: Amazon)

Shop it: $18, amazon.com

Belei Dark Spot Solution Serum

Belei Dark Spot Solution Serum. (Photo: Amazon)

Shop it: $22, amazon.com

Belei Blemish Control Spot Treatment, 5.5% Benzoyl Peroxide Acne Treatment

Belei Blemish Control Spot Treatment, 5.5% Benzoyl Peroxide Acne Treatment. (Photo: Amazon)

Shop it: $22, amazon.com

Belei Oil-Free Face Moisturizer, UVA/UVB SPF 50 Sunscreen

Belei Oil-Free Face Moisturizer, UVA/UVB SPF 50 Sunscreen. (Photo: Amazon)

Shop it: $22, amazon.com

Belei Triple-Peptide Eye Cream

Belei Triple-Peptide Eye Cream. (Photo: Amazon)

Shop it: $22, amazon.com

Belei Bio-Complex Moisturizer for Dry Skin

Belei Bio-Complex Moisturizer for Dry Skin. (Photo: Amazon)

Shop it: $35, amazon.com

Belei Vitamin C + Hyaluronic Acid Serum

Belei Vitamin C + Hyaluronic Acid Serum. (Photo: Amazon)

Shop it: $35, amazon.com

Belei Vitamin C Moisturizer

Belei Vitamin C Moisturizer. (Photo: Amazon)

Shop it: $35, amazon.com

Belei Retinol Refining Moisturizer

Belei Retinol Refining Moisturizer. (Photo: Amazon)

Shop it: $35, amazon.com

Belei Hydrating Hyaluronic Acid Serum

Belei Hydrating Hyaluronic Acid Serum. (Photo: Amazon)

Shop it: $40, amazon.com

Belei Ferulic Acid + Vitamins C and E Serum

Belei Ferulic Acid + Vitamins C and E Serum. (Photo: Amazon)

Shop it: $40, amazon.com

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