The Apple Vision Pro mixed-reality headset launched in the US on Friday.
Tim Cook and Apple's SVP of Retail and People showed up at an NYC Apple Store for the launch.
Take a look at the crowds that gathered to buy or demo the $3,500 headset.
The Apple Vision Pro launched in the US today, and there were some pretty long lines of fans waiting to get their hands on one.
Apple CEO Tim Cook and SVP of Retail and People Deirdre O'Brien appeared at New York City's flagship Apple store to mark the launch and greet customers.
The company's mixed-reality headset was available for pre-orders on January 19 but officially hit US stores on Friday for purchase or a free demo of the device. You know, for people not willing to spend a whopping $3,500 on it right away (or at all) but who wanted to give it a whirl.
Take a look at the launch of Apple's next big thing:
It was all smiles for the first customer in line at an Apple Store in San Francisco.
Employees prepared for a rush of customers at Apple stores across the country as lines formed outside.
Across the country, Apple's Tim Cook and Deirdre O'Brien visited New York City's flagship Apple Store for the launch.
They greeted customers and fans eager for the launch.
Dozens of people waited in the early morning hours before the store opened to secure their spots in line.
The store was packed with people looking to purchase the $3,500 headset...
...or try a free demo of the device.
Employees at the Apple Store celebrated the first customer to buy the new headset.
An hour after opening, the line outside the store finally slowed down.
As the weather took a turn and the first rush of customers secured their Vision Pros, the line outside the flagship store in New York City started to wind down around 9 a.m. Eastern. Small rushes continued to form above the stairwell as customers came in and out of the store.
Other Apple Stores also had lines, though not necessarily as long.
When Business Insider's Jordan Hart arrived at a downtown Brooklyn Apple Store shortly before it opened Friday morning, there were only around 10 people in line. Check out her experience doing a demo of the Vision Pro here.
Read the original article on Business Insider