'Natural is more appealing': ASOS praised for showing model with stomach rolls

Image via Twitter.

An online retailer is receiving praise for promoting natural bodies with its latest swimsuit models.

Earlier this week, ASOS shoppers took to social media to applaud the store for including swimwear models posed in a way that embraces their natural stomach rolls.

ALSO SEE: One size fits 2-10? Four editors try out the $175 cult favourite YouSwim swimsuit

Twitter user Madeline shared photos of the un-airbrushed model’s stomach writing, “Thank u ASOS for these angles.”

The tweet quickly went viral, with more than16,000 retweets and nearly 60,000 likes, with many commenting on the retailer’s commitment to body diversity.

ALSO SEE: 'Unrecognizable' Jennie Garth fires back after plastic surgery accusations

“It is great when we as humans set realistic and healthy standards rather than just Photoshop and marketing manipulation,” one person wrote.

“Natural is more appealing,” another echoed, while another user added, “Victoria’s Secret is shaking.”

“There’s only ever airbrushed skinny,” another added. “As someone [who] is skinny with a body image complex, it’s nice to see skinny girls with a tummy.”

Others were quick to share photos from other brands such as Aerie, ThirdLove and Target which consistently showcase models with what were traditionally perceived as beauty “imperfections.”

ALSO SEE: Hilaria Baldwin says she may be having a miscarriage: ‘I think it’s important to show the truth’

Although a move in the right direction towards, there were some who felt as though ASOS’s attempts to represent different bodies was lacking. The model, although posed non-traditionally for a swimwear retailer, was still a white, slim, non-impaired female.

“Body image issues are so rampant because people see a bit of skin rolls and genuinely think it’s fat which is the issue I have with giving ASOS a pat on the back for this,” Twitter user Christine wrote.

ALSO SEE: Celine Dion assures fans 'everything's fine' despite recent weight loss

Despite the valid criticisms, body diversity still means representing slim or smaller body types. Although larger bodies are still under-represented in fashion media, it’s important for brands to still recognize that smaller people are just as influenced by the manipulated air-brushed images, and must be shown in a realistic manner. There’s still plenty of work to do, but stomach rolls are a good start.

Let us know what you think by commenting below and tweeting @YahooStyleCA!Follow us on Twitter and Instagram.

Check out Yahoo Canada’s podcast, Make It Reign — our hot takes on all things royals in a non-stuffy way — on Apple Podcasts and Google Podcasts.