In the mass of pumpkin patches and homemade cider taking over your newsfeed this October, chances are you'll also see plenty of pink shots from various breast cancer events as well.
October is dedicated to the research, prevention and awareness of the disease. According to the American Cancer Society, there is a 1 in 8 chance that a woman will develop breast cancer over the course of her lifetime. This month isn't solely dedicated to women, but to the men who are fighting the disease as well.
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And while the prevalence of the disease is quite frightening, there are many ways you can help out. Major companies -- from Kiehl's to Clinique -- have come together to help raise awareness and eventually eradicate the disease. Just as you might shop for food or jewelry this month, you can support Breast Cancer Awareness by looking out for beauty products that donate to the cause.