Bergdorf Goodman's Wes Anderson-Inspired Holiday Campaign is Beyond Charming

·1 min read
Photo credit: Courtesy Bergdorf Goodman
Photo credit: Courtesy Bergdorf Goodman

Strolling down Fifth Avenue each holiday season is nothing short of magical, and presiding over all the elaborate window displays is New York's retail grand dame, Bergdorf Goodman, whose own windows are newsworthy each and every year. But what does a storied institution do in a year like this one, where its denizens have scattered and uncertainty still hangs in the air? A holiday video, of course.

Photo credit: Bergdorf Goodman
Photo credit: Bergdorf Goodman

Celebrating Anderson's tenth film, The French Dispatch, Bergdorf's delightful holiday tale, "The Present Moment," directed by Elle Strauss, BG’s VP of Creative and Brand Marketing, follows a mysterious courier—Marc Jacobs—as he collects packages from a carousel of designers and personalities, with the help of liftman and narrator, designer Waris Ahluwalia.

Photo credit: Courtesy Bergdorf Goodman
Photo credit: Courtesy Bergdorf Goodman

At each floor designers, including a dancing Michael Kors, Sergio Hudson, Christopher John Rodgers, and Emily Bode (with dog, Monday), are introduced. Props from Anderson's archive also make an appearance, there are Mendl's chocolate boxes from The Grand Budapest Hotel, red tracksuits from The Royal Tenenbaums, and a treasure map from Moonrise Kingdom, among other fan-favorite Easter eggs.

Just like Anderson's films, Bergdorf Goodman's campaign brings holiday delight to its shoppers, wherever they may be this year.

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