Bethenny Frankel just revealed her 5 fave drugstore beauty products — starting at $3

·8 min read

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The entrepreneur's picks are $13 and under. (Photo: Getty / Amazon)
The entrepreneur's picks are $13 and under. (Photo: Getty / Amazon)

Bethenny Frankel is the definition of a multi-hyphenate — she's the CEO and founder of Skinnygirl, a former Real Housewife, author, investor, philanthropist and mom. The entrepreneur can now add one more line to her resume: TikTok beauty influencer.

The 51-year-old has been using her account lately to get candid about the litany of products she tries, ranging from faves to misses, with plenty of tips sprinkled in between. She's not just talking about high-end stuff: One recently posted gem is on her five favorite drugstore beauty items, and they're all $13 or less.

While the products themselves are provided without much context, Frankel is far from their only fan — some of these goodies have thousands of Amazon reviews.

Keep scrolling for her favorite drugstore products "that are worth it."

Maybelline Fit Me Powder

Maybelline loose powder
Nab it while it's 60% off. (Photo: Amazon)

This Maybelline loose powder helps keep shine at bay while providing a sheer wash of color that you can use alone or over foundation. It's designed to stay put for 12 hours.

"So I’m a makeup junkie," shared one of 21,000 five-star shoppers. "Especially higher-end products. I own every finishing powder in Sephora. So I was a bit reluctant to buy this but I’m glad I did. When I say it makes your skin look flawless, I mean it. It leaves a beautiful finish and doesn’t get cakey which I love."

$4 $8 at Amazon

Wet n Wild MegaGlo Makeup Stick

Wet n Wild blush
Foolproof application in a tube. (Photo: Amazon)

If you're a gal on the go like Frankel, a blush stick is an absolute essential. You can apply it without a brush or sponge, and it melts right into your skin. This Wet n Wild option glides right over your existing makeup to impart the prettiest peaches-and-cream glow.

"I love the sheerness of this blush," shares one happy shopper. "You can easily apply more if you want a bolder look. Easy to apply on the face. Great for eyelids too!"

$7 at Amazon

Flower Beauty Spotlight Liquid Highlight

Flower Beauty highlight
Go for the glow. (Photo: Flower Beauty)

Available in three sparkly shades, this highlight is infused with jojoba, cranberry and sunflower seed oils plus Goji berries and Vitamin C to hydrate your skin while leaving behind a pretty pearlescent sheen. No over-the-top sparkles here! Plus, that built-in cushion applicator is great for blending.

"This highlighter is everything!!" shared one thrilled Ulta shopper. "It's gorgeous, blends amazingly, not too sparkly — more of a glowy look. I got the pink shade and I'm am obsessed!! Everyone needs to buy this before it sells out."

$13 at Ulta

Wet n Wild Color Icon Multi-stick

Wet n Wild pencil
This multitasker comes in 15 versatile shades. (Photo: Amazon)

The second Wet n Wild item to make the list, this eye pencil (which can also be applied on your cheeks and lips) comes in a velvety cream-to-powder formula and glides on the skin like butter. No tugging needed!

"I have dry eye disease and this multi-stick doesn't bother my eyes (I use this as eyeshadow)," shared one fan. "It is very creamy when you first put it on and it blends very easily, no tugging (I'm 49 so I'm trying to be extra nice to my skin)."

$3 $4 at Amazon

e.l.f. Lip Plumping Gloss

elf lip gloss
Hydrate and plump, all at once. (Photo: Amazon)

This fan-favorite lip gloss is cruelty-free and vegan — and it lends a sheer wash of color with a glossy, plumping finish. Frankel recommends the brand's coral shade.

"This is my absolute favorite lip gloss!" shared one of over 6,000 five-star shoppers. "It doesn't stay sticky, has a nice minty feel and adds a nice little touch to your make-up. Not to mention, they last forever!"

$5 $7 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

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