London-based brand House of CB started out selling items on eBay — and now, the brand outfitting Beyoncé. Talk about a glow up.
“If perfection was a person, their name would be Beyoncé,” wrote one fan in response to the off-the-shoulder number with body-hugging ruching that the Lemonade artist wore in an Instagram shared on Monday night. At just $179, the stretch tulle dress could be equally at home in a 20-something’s closet as on a Bey-Jay date.
The bodycon tulle also seems to have plenty of stretch, which makes it comfy enough for post-pregnancy and sexy enough for a night out. Beyoncé stuck with a gem-colored theme with a shearling teal cape and navy bag. (In another surprising and delightful twist, the dress still seems to be available on House of CB’s website. Run!)
Bey is among a long list of celebrities who have turned to House of CB’s affordable looks for everything from courtside games to the red carpet. Jennifer Lopez even turned to the brand for an all-important New Year’s Eve dress that clocked in at $195. It’s currently on sale for $119 — meaning you can dress exactly like J. Lo for less than the cost of a monthly gym membership.
Khloe Kardashian rocked a House of CB bandage dress with neck-to-hem side cutouts, while Gigi Hadid has worn the brand so often there’s even a dress named after her. The piece evokes Balmain with a high neck and long sleeves, all for the very un-couturelike price of $225.
According to founder Conna Walker, there’s a very simple reason why celebrities are flocking to House of CB. “It’s funny because I was speaking to Rob, who is one of J.Lo’s stylists, when we were in Vegas, and he said that [he loves it] because it’s a sexy brand that not’s cheap, if that makes sense,” she told Elle. “Like the fit and the fabrics are really good.”
For Walker, it’s about striking a balance between sexy and casual, for looks you can wear to a charity event like Bey or to the beach like La La Anthony. Plus, celebrities are just like us — they prefer to buy clothes that fit. “Also, a lot of our pieces do not have to be tailored for celebrities, which is really pretty unusual. They can just put it on and go,” said Walker.
Beyoncé’s dress may not be on the rack for long. Any celebrity shout-out means a bunch of instant new customers. As Walker explained, “I mean, the Kardashian Effect is very real, so whenever they wear anything it sells out immediately. Same with Beyoncé, same with JLo. They all have that kind of effect.”
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