Men Twice as Likely to Buy Designer Sunglasses Than Women

Lucky Magazine
FashionAugust 27, 2012



Courtesy of Ray Ban
Courtesy of Ray Ban

Natalie Matthews, Lucky magazine

Getting a dude to sit through a Downton Abbey marathon might be easier than getting him to slip into a pair of Seven's or Citizen's blue jeans (we've asked).

But step into a Sunglass Hut with a boy, and odds are he'll reach for a sleek pair of Pradas while you're grabbing a sporty pair of H&Ms, flipping that gender-based affinity for high-end fashion on its head.

Or, at least, the British ones will.

Read more: The Lucky Fall Shoe Guide

According to a new study by Mintel, U.K. men are almost twice as likely to buy designer sunglasses as women (20 percent of men vs. 11 percent of women), since to them, high quality is considered paramount when picking a pair of shades (42 percent of men vs. 28 percent of women). We'd have to imagine that logic carries over to this side of the pond, too (judging, at least, by a solid pool of guy friends and male family members). And to us, it seems like a natural consequence of something that, maybe, starts with another accessory: handbags.

Read more: 8 Outfits Men Love on Women

Both fashion-focused men and women may love shoes, but men don't typically carry handbags, so they look to another luxury accessory to fill that void. Meanwhile, women switch their stuff between their favorite handbags, losing their sunglasses much more often than men (speculation, not science, but I'd be willing to bet my rent money on that). And from science (or experience) we know losing a pair of Miu Mius in the shuffle of taking out your iPhone at brunch can lead to never wanting to buy sunglasses not from CVS again, and sticking to buying expensive handbags and shoes instead.

Although, if you were to buy some designer shades, we'd suggest the ones below. (With truly head-turning frames, lenses and finishing details, they won't help you go incognito, but they will justify a splurge way more than any generic-looking, high-priced sunglasses.)

More from Lucky magazine:
5 Drastic Ways to Change Up Your Look
15 Secrets from Top Dermatologists
Best Dresses For Your Body
The 40 Best Drugstore Beauty Products

Artists Are Taking Over Gucci for 24 Hours

Insane Device Turns Phone Into DSLR Camera

Professional Photographer: "I now leave my $5,000 Nikon Camera at home unless I'm shooting billboards. This works so well with my phone and tablet".

Enjoy 40% off Home Decor

Relive the fun together. Turn the photos you love into home decor, photo gifts and more. Use code: BACK2SCHOOL

Apply Online for Life Insurance

Apply Online in Minutes - Get Covered Today!

Federal Stimulus Package To Payoff Your Mortgage

Before you pay your next mortgage you need to see this. Millions of homeowners are stunned and banks are shocked. Do this before it expires.

2016 Federal Rebate Pays Off Your Mortgage

If you haven't missed a mortgage payment in 3 years and owe less than $625,000 on your home, you better read this.

Chipotle Employees Reveal Behind-The-Scene Secrets

Former employees of the restaurant chain Chipotle joined a discussion on Reddit about the restaurant. Here are some of the secrets they revealed.

Meet the Trailblazing Ladies of Science