What to Read Next

Should These Provocative American Apparel Photos Have Been Banned?

Refinery29
Fashion
April 11, 2013



By Emily London, Refinery29

Two complaints investigated by the Advertising Standards Authority into imagery on American Apparel's website have been upheld. The brand's use of "real" women and employees in their advertising campaigns is widely documented, but it is the images of women promoting the label's knitwear and body suits that have caused the recent controversy. Complaints were files about the perceived vulnerability and explicit sexual overtones of the models' postures and outfits. Particularly in the case of a model wearing a sweater who appears not to be wearing any underwear.

RELATED: Uh-Oh: Buying A Knockoff Might Cost You More Than The Real Thing

The A.S.A explained their findings: "We considered there was a voyeuristic quality to the images, which served to heighten the impression that the women were vulnerable and in sexually provocative poses. For the reasons given, we considered the ads were likely to cause serious offence to visitors to American Apparel's website."

What are your thoughts? Are you seriously offended by this image? Or is this a picture that falls on the right side of provocative? To the comments section, with your thoughts.




More from Refinery29:
A "Guantanamo" Coachella Party Exists - & Isn't Cool (NSFW)
How To Wear Sneakers And Still Look Stylish
Breaking Out? Here Are The Top Acne-Causing Foods
Do You Drink Too Much? Here's The Surprising Truth

Help Erase Credit Card Debt with a Personal Loan

Are you paying too much on your credit cards? Consider a Personal Loan to help consolidate your payments.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Kid sleep troubles email series for moms

We get it. We’ve been there. Sign up for our email track to learn how to handle kids who won’t go to sleep or won’t stay in bed.

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Reconnect With Your High School Friends

Classmates® has the largest directory of high school class lists. Remember the good times and reconnect to create new memories.

Stop Paying Too Much For Your Prescriptions.

Drug prices vary wildly between pharmacies. GoodRx finds the lowest prices and discounts. Compare prices, print free coupons & save up to 80%.

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

Hilton HHonors™ Card

Earn 40,000 Hilton HHonors™ Bonus Points. Apply for Your Card Today.

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

Read This Before You Buy Medigap Plan F

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

Is your insurance comp Laughing Behind Your Back?

New Studies Show that if you drive less than 55 miles a day you can save a ton on auto insurance.

Surprising Rule Helps People In Credit Card Debt

Discover how these federal changes are keeping consumers safe and helping people pay off credit card debt faster.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!