What to Read Next

Celebrity engagements announcements influence rings in Canadian jewellery market

Sheryl Nadler
Shine On
June 25, 2012

When Prince William proposed to Kate Middleton with his mother's sapphire and diamond ring, it seemed women everywhere took a collective breath, then made haste to their local jewellery store, looking for replicas of the famous piece of jewellery.

The New York Daily News reports that when celebrities get engaged, it means big business for smaller jewellery retailers who create less expensive knock-offs of celebrity engagement rings — minus a carat or three.

Take Miley Cyrus as an example. When fiancé Liam Hemsworth recently presented her with a $250,000 dollar cushion-cut diamond designed by Neil Lane, it took a mere 24 hours for at least one Boston jeweller to produce a replica for just over $3,000.

In Kate Middleton's case, jewellers in Canada anticipated this country's love for British royalty would spur an interest in replicas of her ring, says Helen Faucher, vice president of marketing at Ben Moss Jewellers.

Also see: 10 best wedding gift ideas

"That was based mostly on the popularity of Princess Diana and I think everyone knew that when Kate got that ring there was going to be huge demand for that type of styling," she says.

But Kate's sparkling sapphire stunner aside, Ben Moss prefers to pick up on style trends from celebrity engagement rings, rather than create outright replicas. Solitaires have declined in popularity over the years, as pave settings and coloured diamond sales have been on the upswing, says Faucher. Although she points out colour diamonds are less in demand for brides-to-be than they are for general fashion wear.

"If you look at a lot of celebrity engagement rings, they have a large diamond surrounded by smaller diamonds," says Faucher, who also says that pave settings are particularly hot right now. A quick glance at the company's website shows evidence of that trend.

Also see: iPhones, romance novels, employment: All the things researchers say you won't give up sex for

Interestingly enough, it might have been style-setter and fictional character Carrie Bradshaw who sparked the trend towards out-of-the-box engagement rings when she was presented with a black diamond engagement ring from Mr. Big in the second "Sex and the City" movie, says Faucher.

"It definitely raised awareness that there are some great looks out there that didn't include the traditional diamond," she says.

In fact, BlastMagazine.com has compiled a list of the five biggest trends in engagement rings this year and none of them are focused on being solitaires. Yellow and rose gold, emerald cut diamonds, coloured gemstones, micro pave and halo, and vintage glam round out their list of popular trends in rings.

Check out video below where Zack. a cancer survivor, proposes to his girlfriend as a way to thank her for being by his side.

Get paid to E*TRADE

Sign up today and claim your reward.

This home security system is bizarre—but it works.

Built by the leading engineers in the country with revolutionary wireless technology… Engineered to make your home feel like a fortress...

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

"Brightest Flashlight Ever" Selling Like Crazy

This new military grade tactical flashlight is selling out like crazy. Limited supplies left - Act Fast!

Do NOT pay your insurance until you try this.

If you drive less than 55 miles/day OR have no DUI's you can get auto insurance for as low as $29/ Month! See if you qualify.

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

How Can Refinancing Your Student Loans Save Money?

SoFi can help you reduce your student loans and help you pay off your debt hassle free!

Attn Home Owners Who Never Miss a Payment.

Home Owners who have not missed a payment in 3 years or more need to read this. If you owe less than $625,000 on your home there is a solution.

Stop Paying Too Much For Your Prescriptions.

Drug prices vary wildly between pharmacies. GoodRx finds the lowest prices and discounts. Compare prices, print free coupons & save up to 80%.

Get your taxes done this weekend -- for free.

Grab your W-2 and file taxes this weekend for Absolute Zero® : $0 Fed, $0 State, $0 to File. TurboTax Federal Free Edition.

Consolidate your Student Loans by Refinancing

Refinance your student loans to a lower rate with SoFi. Find out how much you can save!

Is your insurance comp Laughing Behind Your Back?

New Studies Show that if you drive less than 55 miles a day you can save a ton on auto insurance.

Buying Medigap Plan F? Read This First

Plan F is the most popular Medicare Supplement plan option, but there's another plan you should consider.