Don't tell the kids, but chocolate might actually be good for your teeth.
American oral care company Theodent has created a luxury line of fluoride-free toothpastes made with a patented substance called Rennou, which is derived from the cacao plant -- the same plant used to make chocolate.
But the delicious-tasting toothpaste doesn't come cheap -- its extra-strength version will set you back $100. A cheaper, regular-strength version costs $10, but is currently sold out online.
The product is also available at Whole Foods Market, which is the primary place it is sold.
Unlike traditional toothpastes which use fluoride to strengthen teeth, this cacao-derived paste is non-toxic and therefore safe if accidentally swallowed, the company boasts. In addition to the Rennou (its scientific name is theobromine), Theodent also contains calcium and phosphate to help build up the enamel on your teeth.
While chocolate-flavoured toothpaste may indeed seem like a bizarre idea, Theodent is not the only company cashing in on it.
Crest released their own mint chocolate-flavoured toothpaste earlier this year, but that pales in comparison to some of the other oddball flavours out there, which include fennel, pickle and even bacon.