What to Read Next

Did Burger King’s ‘whopper’ of a healthy menu makeover come too late?

Nadine Bells
Shine On
April 3, 2012

Burger King has a new, healthier menu. On Monday, the fast-food chain introduced 10 new food items, making the menu expansion its largest since the burger joint launched in 1954.

"We found that consumers wanted a broader range of menu options," Steve Wiborg, Burger King's North America president, says in a statement.

"After extensive consumer testing in both our test kitchens and at restaurants around the country, our consumers chose these as their favorites," Wiborg says.

Burger King executives claim the new "better-for-you" menu — including chicken strips, caramel frappe coffees, Caesar salads and strawberry-banana smoothies — was inspired by market research and a year-long analysis of the business, but critics can't help but point out the similarities to McDonald's menu expansion in recent years.

Related: 'Pink slime': Is Canada really better off without it?

McDonald's starting adding premium items and healthier options to its menu in 2003 with the introduction of its specialty salads. Snack wraps followed in 2006, coffee drinks in 2009, and fruit smoothies in 2010.

McDonald's success triggered a copy-cat effect in other fast-food menus. Wendy's now tops select sandwiches with asiago cheese and is testing high-end "Black Label" burgers.

Burger King also seems to be taking a page out of Starbucks' playbook, adding couch-like and hangout-worthy seating to its restaurants.

Is this renovation too late? Eddie Yoon, a principal at consulting firm The Cambridge Group, tells the Associated Press that if Burger King's strategy is merely a "me, too" one, the venture will likely fall flat. Innovation is critical.

"You can have football teams, and just because they're both running the same offence, it doesn't mean it will work the same," he says.

Still, Tom McDonald, owner of 19 Burger King franchises, claims that his sales were falling because Burger King couldn't compete with other chains' newer, healthier options:

"We were getting behind with the wraps and salads that were coming on the market," he tells the Associated Press. "We had salads, but they weren't as good as the competition. We focused on burgers maybe longer than we should have."

Related: Eating red meat linked to early death: study

As part of the new-menu launch, Burger King has enlisted celebrity spokespeople for a national advertising campaign. Jay Leno, David Beckham, Mary J. Blige, Steven Tyler, Salma Hayek and Sofia Vergara will all encourage consumers to give the new options a chance.

The LA Times looked at the new menu and found that the nutritional stats aren't very impressive:

"For instance, the new Garden Fresh Salad Chicken Caesar with Tendercrisp and Dressing contains no fewer than 670 calories and 1,760 milligrams of sodium. That means you would get about a third of your daily recommended 2,000 calories from that one salad, plus more than your entire daily recommended 1,500 mg of sodium," David Lazarus writes.

Burger King is currently holding third place in the U.S. hamburger-chain race, following McDonald's and Wendy's. In Canada, it doesn't even place in the top four: McDonald's, A&W, Wendy's and Harvey's take the top spots.

Will you choose more nutrient packed options at Burger King? Or are you more interested in getting your nutrients from vitamin supplements? Check out the video below about the secrets of vitamins and how they work.

This Movie Deal Is Sure To Get Your Attention!

Get 4 Disney Movies For $1 With Membership. See Details. Exclusive Titles, Merchandise, Offers & Discounts. Plus, Free Shipping On Your Initial Order!

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

9 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Nearly 1M People Trust This to Keep Them Safe.

Tech experts like CNET call it “better, smarter home security.” Cops use it in stings to catch criminals. Meet SimpliSafe.

Ever Googled Someone? Try Deep Searching For More

Entering a Name and State on this site could reveal info you thought wasn't available. Have you searched yourself or someone you know yet?

Hilton HHonors™ Card

Earn 40,000 Hilton HHonors™ Bonus Points. Apply for Your Card Today.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

Is your insurance comp Laughing Behind Your Back?

If you drive less than 55 miles/day OR have no DUI's you can get auto insurance for as low as $29/ Month! See if you qualify.

Switch and save!

Switch to Progressive and you could save an average of $548.

Military Mortgage Rates In 2016

Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Consolidate your Student Loans by Refinancing

Refinance your student loans to a lower rate with SoFi. Find out how much you can save!

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

Buying Medicare Supplement Plan F? Read This First

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.