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Drink yourself pretty? Coca-Cola to launch ‘beauty drinks’ in France

Nadine Bells
Shine On
October 17, 2012

The Coca-Cola Company and drug maker Sanofi are teaming up to launch a line of "beauty drinks" in France.

Coca-Cola has declined to provide further details beyond that the beverages will fall under the Oenobiol Beautific brand.

"This is a small-scale pilot which is currently limited to a number of pharmacies in France," Coca-Cola spokesman, Kent Landers, tells Reuters.

The two companies, which have a 50-50 partnership, will consider extending the drinks to other European countries at a later stage, the Wall Street Journal reports.

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"The Oenobiol range of four drinks will be made of mineral water, fruit juice and nutrition additives with claims that they help strengthen hair and nails, embellish skin, lose weight, and improve vitality, according to a presentation of the project made to the Sanofi works council last month,"  reports the Journal.

Laboratoire Oenobiol is a company that makes nutritional supplements for skin and hair care, and is owned by Paris-based Sanofi.

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Earlier this year in France, Coca-Cola introduced Sprite sweetened with stevia, a natural and almost zero-calorie sweetener, the Canadian Press reports. Fanta sweetened with stevia hit French shelves in 2010.

But you don't have to rely on a soft drink company's concoction to get your fill of "beauty drinks." Some home beverages are likely available in your kitchen. In the summer months, green tea, coffee, and red wine each have their own skin-protecting benefits.  And here are six drinks that fight the aging process.

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