What to Read Next

Las Vegas tourism ads mock straight people

Lia Grainger
Shine On
January 21, 2013

The city of all night gambling binges, group weddings, and free booze has released a series of ads aimed at enticing gays and lesbians into its decadent clutches.

The Las Vegas tourism ads feature modellesque same-sex couples in fabulously fashionably outfits cavorting by pools and in swanky restaurants, while dowdy straight couples in polo shirts and sneakers happily observe the glamourous LGBT throngs.

The tagline: “Everyone’s welcome, even straight people.”

Also see: Crate & Barrel produces romantic ad featuring gay couple

In one image, a lot of buff men in very small bathing suits splash water on one another and laugh while sipping cocktails. Observing the handsome scene with a look of wonder is a frumpy straight couple in awful tourist gear complete with Tilly hats. They’re holding a camcorder, of course.

Another ad features a similar pool party, only this time it’s sexy lesbians that are filling every corner of the page with their taut bikini-clad bodies. Again, a very square and very unfashionable straight couple looks on. The husband is wearing baggy khakis...with runners!

The ads were created by Las Vegas agency R&R partners, who have this to say about the campaign:

“LGBT advertising is nothing new. It’s been here for decades. For too long, brands have told us they’re 'gay-friendly,' shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day. Las Vegas decided to do something different. To imagine a world where – every once in a while – we have to remind the heteros that Las Vegas still belongs to them, too…so long as they’re willing to share.”

Also see: Singapore’s bizarre anti-groping public service announcement

While these ads will likely amuse many, it’s also easy to see how they might offend. For one, they draw pretty heavily on gay and lesbian stereotypes, ignoring the many LGBT people who don’t look like underwear models. But then, that’s advertising.

Writes one commenter on right wing pundit Glenn Beck's website The Blaze, “Hey, Vegas marketing folks… How about you work on getting gay marriage legalized in Nevada. Then maybe that ad campaign might not seem so laughable. :P”.

Another commenter points out, “Could you imagine if the roles were flipped and it said “Everybody’s welcome! Even GAY people!” Seriously, the double standards are freakin’ unbelievable.”

Funny or offensive, the ads are creating a stir, and when it comes to advertising, sometimes that's the point.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

Trouble Understanding Your Teen?

Raising teenagers can be a challenge. Learn why teens do what they do in our teen email series.

Get vitamins here. Change lives everywhere.

For kids like Rosemary, proper nutrition makes a big difference. See how you can help kids everywhere just by buying your vitamins at Walgreens.

“It works. Officers were at my home in minutes."

Built by the leading engineers in the country with revolutionary wireless technology... Engineered to make your home feel like a fortress...

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

How This 62 Year-Old Beat Wall Street At Its Game

And the way he pulled it off will surprise you. All he had to do was take his remaining $1,500 in savings and...

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Earn Your Bachelor's At Liberty University Online!

Liberty University Online has the flexibility to help you earn your Bachelor's degree. Choose from more than 230 programs and get started today!

Heartburn Facts

Read About Heartburn Facts From TUMS. Check Out Heartburn History, Who Gets Heartburn and More.

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Read This Before You Buy Medigap Plan F

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

Flirt with local singles near you

Meet someone new. Click to see photos!

Sponsor Content: Medtech in Indiana—By the Numbers

A look at how Indiana became one of the top exporters of medical devices and other life sciences products.

Heartburn During Pregnancy

Dealing With Pregnancy is Hard Enough. Getting Heartburn While Pregnant is a Pain. Learn What Causes Heartburn During Pregnancy.