Lay’s introduces chocolate-covered potato chips for holidays

Shereen Dindar
Contributing Writer
Shine On

Santa isn't the only one bringing joy this holiday season.

Fans of the delectable salty-sweet flavour combination are rejoicing over Lay's recent announcement that they're introducing chocolate-covered potato chips this month as an exclusive holiday flavour.

The Lay's Wavy Potato Chips Dipped in Milk Chocolate will be sold exclusively at their U.S. Target stores in five-ounce bags for $3.49 US.

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Because the introduction of sweet flavours is unusual for Lay's, the chips will only be available for a limited time through the holidays. If they prove to be successful, the company will consider making them a permanent item.

"When you try something drastically different, you have to walk before you can run," Ram Krishnan, vice president of marketing at Frito-Lay, tells USA Today. "We wanted to test our way through this before we go big."

The upscale flavour and elegant packaging -- complete with gold highlights and cursive font -- is leading some analysts to believe that the junk-food giant is attempting to make gains into the gourmet snack market.

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Sadly, the chocolate-covered chips will not be available in Canadian stores this year, a representative from PepsiCo Foods Canada tells Yahoo Canada Shine. However, the brand will be offering their Rold Gold Chocolate Dipped Tiny Twists for the holidays.

Sweet and salty snacks have become somewhat of a trend in the junk food market, with snack food companies capitalizing on the popularity of gourmet restaurant desserts such as bacon sundaes and pretzel ice cream. Kettle released their Maple Bacon Potato Chips, Planter's unveiled a Sweet & Salty Snack Mix and even Bugles launched a Chocolate Peanut Butter Flavour.

Would you like to see the chocolate-covered chips on Canadian store shelves, or are they too gluttonous? Tell us in the comments below.

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