Shocking American gun control ads created by Canadian ad agency

A bold new series of public service announcements released in the U.S. have Canadian hands all over them.

Advertising agency Grey Toronto launched the above PSA for an American grassroots organization Moms Demand Action for Gun Sense in America.

Later this week, the special interest organization will formally release two more PSAs, which they believe points to the absurdity of what has been banned in the U.S. and the fact that assault weapons are legal.

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A previous Globe and Mail report suggests that Grey Canada ad agency is trying to closely align itself on the side of stronger gun controls in the U.S. debate.

The ads juxtapose two kids side by side -- one kid with a seemly harmless object, like a basketball, Little Red Riding Hood book, or a Kinder egg, and the other kid with an assault rifle. The text in all three ads reads: “One child is holding something that has been banned in American to protect them. Guess which one.”

Kinder eggs have been banned in the U.S. since 1938 because they are an alleged choking hazard.

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A particular version of Little Red Riding Hood was banned in 1990 in two California school districts -- Culver City and Empire -- because a bottle of wine is carried in the main character’s bike basket.

And the popular game dodge ball was recently banned by a New Hampshire school district for being potentially dangerous.

The ads were accidentally released on Sunday night and received impressive Facebook attention. After 20 minutes, they were shared more than 40,000 times, reports the Globe and Mail.