Victoria’s Secret to open in Vancouver: Second largest company store in North America

Lia Grainger
Shine On
August 24, 2012

Ladies and gentlemen, start your proverbial engines, because North America's foremost name in sexy lingerie is opening up shop in Vancouver, and they're going big.

No, that wasn't innuendo, Victoria's Secret is actually planning to open a gigantic new store in the former downtown location of HMV at Robson and Burrard Streets. The two-level space will be the chain's second biggest store in North America. According to the Vancouver Sun, it will be an impressive 35,000 square feet, and if you've ever been to a Victoria's Secret, you know that's a lot of heavily padded bras.

Also see: Are magazines airbrushing models to make them look bigger?

"This is a huge investment on their part," property manager Bob Nicholson told the Sun. "It's a flagship store, so they're expecting big things from it. And I think it's going to be a huge addition to the downtown area."

If all goes according to plan, Victoria will open her enormous West Coast boudoir in May 2013.

More than just giving Vancouverites something sexy to wear under their fleece and Gortex, the expansion of the American chain also represents a spot of retail growth that the rest of Canada has been lacking of late. Though national clothing sales grew 4 per cent this year after a particularly bad 2011, it still represents an overall downturn. Before the 2008 financial crisis, annual figures were in the 5 to 10 per cent range, according to the Sun.

Also see: Clothing rental service lets you borrow and return clothes

Still that hasn't scared American retailers away, at least in Vancouver. J. Crew, Forever 21 and Camper Shoes have all recently opened up shop on Robson Street.

Twitter reactions to the announcement were mixed, and ranged from "Best news of my life" to "Do we need another over priced lingerie store?" Whether Vancouver needs one or not, they're getting one.

Watch the video below of Jeanne Beker's fashion show.

What to Read Next

Stop Paying Interest on Your Credit Cards

More affordable alternative to Credit Card interest. Low fixed rate Personal Loan – as low as 5.99% APR. $1,000 - $35,000. Compare lenders and save.

Protect Your Digital Enterprise w/ HPE

Secure your digital interactions & mitigate risk w/ Hewlett Packard Enterprise solutions.

Hilton HHonors™ Card

Get 75,000 Hilton HHonors™ Bonus Points! Terms Apply. Offer ends 5/4

VA Mortgage Rates In 2016

VA Rates as Low as 3.25% (3.405% APR) 30 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Want to Start Dating?

Hey! Are you a part of the 1 in 3 Americans that are single? This Dating site is completely free to check it out! Give it a try!

Single and over 45?

There are thousands of singles online now! Find your next date here. Click to browse profiles and pics for free!