What to Read Next

Women now use technology more than men

Nadine Bells
Shine On
June 14, 2012

Women are officially more important than men when it comes to influencing the tech industry.

According to an article in The Atlantic, researcher Genevieve Bell found that while males between the ages of 18 and 35 used to be the tech industry's coveted market, women now lead in tech adoption. Whether a product fails or succeeds no longer depends on if men embrace it.

Also see: Canada ranks No. 1 for women's rights out of G20 countries

Bell summarizes her findings at a "Big Ideas" talk last month:

"It turns out women are our new lead adopters. When you look at internet usage, it turns out women in Western countries use the internet 17 per cent more every month than their male counterparts. Women are more likely to be using the mobile phones they own, they spend more time talking on them, they spend more time using location-based services. But they also spend more time sending text messages. Women are the fastest growing and largest users on Skype, and that's mostly younger women. Women are the fastest category and biggest users on every social networking site with the exception of LinkedIn. Women are the vast majority owners of all internet enabled devices — readers, healthcare devices, GPS — that whole bundle of technology is mostly owned by women."

And more than ever, women want to learn about the technology they're using.

If Bell's findings seem unexpected, it's because women's roles in technology have been downplayed until now, and they're still underrepresented at venture capital firms and technology companies.

Interestingly enough, another recent American study found that female-run tech startups are more likely to become established companies and are growing five times faster than all other new startups.

Also see: Author says women write better sex scenes than men

According to Canadian Women in Technology (CanWIT), women represent 47 per cent of the workforce, but only 30 per cent of the technology-sector workforce in Canada. The national volunteer organization is dedicated to encouraging creative, innovative Canadian women to consider careers in technology.

And it's not just young women driving tech trends:

"So it turns out if you want to find out what the future looks like, you should be asking women. And just before you think that means you should be asking 18-year-old women, it actually turns out the majority of technology users are women in their 40s, 50s and 60s. So if you wanted to know what the future looks like, those turn out to be the heaviest users of the most successful and most popular technologies on the planet as we speak," Bell concludes her talk.

Ladies, what tech trends have you fully embraced?

Snoring is worse for your health than you think.

Snoring causes headaches, high blood pressure and fatigue. Each leads to something more serious. Here's a simple SOLUTION to a very serious problem.

21 Really Freakin' Funny Semi Trucks!

These trucks will have you doing a double take. Click here to see them all!

Snoring is worse for your health than you think.

Studies show snoring is far more dangerous to your health most people suspect. It's a real problem that needs a solution. I found THE solution.

'Ludicrous' New Refi Plan Has Banks on Edge

Discover a brilliant, easy new mortgage program that is helping homeowners save money fast. Try this new program - savings are astonishing.

9 Celebs Unrecognizable Without Their Iconic Look

Perfectly groomed, these stars don't typically stray from their make-up bag. When they do, we get to see how normal they really are.

Golfers: Hit Straight Every Time

12-Time PGA Winner Shows You How to Hit Longer, Straighter, More Accurately,

Finally, a snoring fix that beats CPAP

Snoring causes headaches, high blood pressure and fatigue. Each leads to something more serious. Here's a simple SOLUTION to a very serious problem.

Find where your first love is today

Have you ever found yourself wondering… Whatever happened to that special someone from High School? What if you got a second chance? Read more

Huge Savings on Patio Swings

Do you want a patio swing? We've got the styles and colors you've been looking for right here. Save big!

Incredible Military Flashlight Now Available

The Military has recently released technology that is now available to the public. Get yours before they run out - limited supply!

G700 Millitary Tactical Flashlight

Get 75% Off World's Coolest and Brightest Flashlight. Check it Out Today!

Not Your Average Putt (See What Happens Next)

Wait for it...

New Mortgage Plan Stuns Millions of Homeowners

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this...

The xE1 Does All the Work For You_.

Hit Quality Shots Closer To The Hole, Every Single Time GUARANTEED!