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Now available online and at more than 550 stores across the country, Blume will continue to fulfill its mission of making self-care easier, healthier and more accessible as part of Ulta's Conscious Beauty collective.
Blume will also be part of Ulta Beauty’s wellness assortment, joining brands that focus on self-care holistically – for the mind, body and spirit.
The partnership now means Ulta carries Blume's entire line of products, with prices starting at just $14 — that includes the Meltdown Acne Oil, Whirl Moisturizer and Daydreamer Face Wash are all available.
And who could forget the Hug Me Natural Deodorant? Not Gigi Hadid, who recently shared a close-up of the probiotic-infused formula that "actually worked" during her pregnancy with her first child, Khai.
Taran and Bunny, the Canadian sister duo that created Blume, tearfully announced the launch on Instagram, citing the significance of the event during Asian American and Pacific Islander Heritage Month (AAPI).
"It's extra special to launch this during AAPI Heritage Month as two South Asian women and sisters," they said. "TYSM for all your support thru the years, we can't wait to see you at your local Ulta Beauty store!"
Ready to shop all things Blume? We know we are. Brush up on their most popular products below.
When using Blume's aluminum-free Hug Me Probiotic Deodorant, you'll never have to reapply. With coconut oil, jojoba oil and a dose of probiotics, Hug Me prevents odour and deeply nourishes the underarms to keep them clean and soft.
SHOP IT: Ulta Beauty, $14
A bestseller on Blume's website, the Meltdown Acne Oil fights imperfections, reduces the look of acne scars, and helps prevent future breakouts with a powerful blend of rose hip, blue tansy, black cumin seed and tamanu.
SHOP IT: Ulta Beauty, $28
The Daydreamer Face Wash contains calming chamomile and lavender, which pacify and hydrate the complexion. Unlike most cleansers that buildup to a lather, it leaves skin looking even and supple, never tight or dry.
SHOP IT: Ulta Beauty, $16
Rich in antioxidants yet light and fluffy in texture, the Whirl Moisturizer simply melts onto the skin, leaving it smooth, plump, and hydrated. It nourishes all skin types and prevents acne without clogging pores. Hyaluronic acid, grapeseed oil, and licorice root extract are the star ingredients here.
SHOP IT: Blume, $34
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