Breastfeeding mom posts ironic picture in front of lingerie ad

(Facebook/Wittney Hope‎)
(Facebook/Wittney Hope‎)

Earlier this week, Wittney Hope was shopping at a Dillard’s in Chatanooga, Tenn. when her daughter began acting fussy. Guessing it was because she was hungry, she decided to quickly nurse her, asking a sales associate if it was okay for the child to eat in the store.

Misunderstanding the request, the employee said yes, only to discover Hope meant to breastfeed her, at which point she asked Hope to go to the restroom.

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“I was completely shocked as I have never had anyone comment on me breastfeeding in the whole 18 months I have been nursing. Yet alone, another woman, possibly a mother herself,” Hope said in a comment on the company’s Facebook page.

“I repeated her to make sure I understood. Annoyed, she began to tell me the directions to the restroom again.. (Down the hall, take the elevator, then around the corner) I’m sure my hungry child would understand that we have to take a journey to somewhere more secluded where she can eat.. NOT.”

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Hope ended up making a formal complaint about the incident but that didn’t feel like enough. Noticing a large advertisement of a woman’s breasts in the lingerie section, she decided to snap a picture of her breastfeeding to show the irony of the situation.

“I mean seriously the lady’s face is not even in this. Why is it acceptable for a giant picture of BOOBS to be on the wall but I can not feed my child?”

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Dillard’s was quick to respond to Hope’s comment stating that the company “respect[s] the right of mothers to nurse their children wherever they feel comfortable in doing so. Upon becoming aware of this situation, our store manager immediately reached out to our customer and apologized. Our associates have been reminded of our breastfeeding policy.”

However, that exact statement was then reposted in response to the numerous comments from other mothers on the post, making it seem automated.

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