Brits’ knowledge of getting their vitamin D proves cloudy

·2 min read
New research by dairy cooperative Arla reveals Brits are not getting enough sunshine
New research by dairy cooperative Arla reveals Brits are not getting enough sunshine

Brits aren't getting enough crucial sunlight according to new research.

Short days and lockdown have not helped, with 43 per cent unaware they can’t get any of the crucial nutrient from sun during winter months.

Research by dairy cooperative Arla reveals how the colder weather has massively impacted happiness, with 30 per cent claiming their wellbeing has been made worse by the latest lockdown.

And even as days get longer and warmer, motivation remains a key issue, with 35 per cent of those surveyed claiming they hadn't hit the magical 10,000 step barrier in three weeks, while a quarter confessed they never have.

Nearly a quarter (24 per cent) put their lack of outside activity down to having no motivation to leave the house.

And nearly three-quarters (74 per cent) cited the weather as being a deterrent to embracing the great outdoors.

Despite this, two in five (43 per cent) revealed they had managed to muster the get up and go and forced themselves outside in the hope of getting some mood-enhancing vitamin D, with 76 per cent associating the sun with having a positive impact on their mind and 69 per cent stating a lack of sunshine affects their overall wellbeing.

Research by Arla, whose Big Milk brand is enriched with essential nutrients like vitamin D, also showed 43 per cent stated they’re more aware, post pandemic, of what vitamins and nutrients our bodies need for a balanced diet.

“It’s alarming that many of us are still relying on sunshine alone to get our vitamin D fix, not realising UV levels are so low," said Arla's Danny Micklethwaite.

"Getting enough vitamin D from the sun can be tough or near impossible in the winter months."