Looking for more of the best deals, sales and product recommendations? Sign up for Yahoo Lifestyle Canada’s newsletter!
Yahoo Lifestyle Canada is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.
Since 1982, only one brand has somehow manage to capture both comfort and sex appeal with their minimalist cotton underwear for men and women: Calvin Klein.
Known for their risqué photo shoots featuring stars like Hailey and Justin Bieber and the Kardashian-Jenners, they’re also hailed as a top fashion choice thanks to their exceptional fit. Right now, Calvin Klein underwear also happens to be on sale as one of Amazon’s Deals of the Day.
Until midnight tonight, you’ll find styles for men and women at up to 30 per cent off, including their top-rated Women's Modern Cotton Bralette. This number one bestseller is a hit among shoppers, and starts at just $18 as part of the Big Style Sale.
Why people love it
Made from a blend of cotton and modal (rayon), these bras feature a soft, T-shirt-like fabrication that provides light support for daily wear. An elastic band around the ribs keeps the bra in place without having to readjust throughout the day, helping to avoid the discomfort that comes from many traditional underwire styles. A low scoop neckline allows this bra to be worn under a variety of tops, while a racerback detail brings a sporty feel to this comfy everyday staple.
Available in sizes XS to 3X, the Modern Cotton Bralette comes in dozens of colours and patterns, which can be worn lounging around the house or as a bold fashion statement peeking through your favourite layering pieces.
SHOP IT: Amazon, from $18
What shoppers are saying
Backed by over 3,000 reviews, this bra has made its way to the top of Amazon’s best sellers for women’s underwear.
“I have a larger bust, and it’s hard to find a bralette or light sports bra that generally fits in both the band and the bust. This is a close call, because I do have to make sure everything is adjusted to prevent spillage. But once I'm all adjusted, it fits pretty well and is super comfortable,” revealed one reviewer.
“Love these! I bought them for nursing bras and they are hands down my favourite thing I’ve purchased for myself since having littles!” added another. “Comfy and will use after I’m done breastfeeding.”
If you’re endowed with a larger chest and in need of support for everyday wear, this may not be the bra for you. As many shoppers have noted it provides light support, but offers plenty in the way of comfort.
“I love these bras. They don't offer much support but I wear them every day,” noted one reviewer. “I will never stop buying them because they are the most comfortable bra you will ever put on the girls.”
Though they may not be everyone’s first choice when it comes to underwear, the Modern Cotton Bralette offers superior comfort for those looking for an alternative to underwire bras. Do keep in mind that they are designed to provide light support and coverage, which makes them an ideal choice for casual days or lounging around the house.
If you’re looking to match this bestselling bra, you can also find a selection of panties included in today’s deal, along with boxers and other styles for men. Shop them below, and be sure to take advantage of this deal before it’s over.
SHOP IT: Amazon, from $8
SHOP IT: Amazon, from $27
SHOP IT: Amazon, from $30
SHOP IT: Amazon, from $25
SHOP IT: Amazon, from $20
The reviews quoted above reflect the most recent versions at the time of publication.