Cardi B’s Skims Campaign Generates More Than $4 Million in Media Impact Value

Cardi B starred in her first-ever Skims campaign, launched on Oct. 16, modeling the brand’s latest and reimagined cotton collection styles. According to Launchmetrics, since the news was announced, Cardi B’s campaign has generated more than $4 million in media impact value for Kim Kardashian’s brand.

In addition, both the rapper’s social post about the campaign and Kardashian‘s official Instagram post regarding the campaign have garnered $806,000 of media impact value each.

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The new Cotton Collection offers a range of fall-themed colors, including a limited-edition marble, an army multi and a spruce multi.

“I’ve always loved the Skims Cotton Collection,” Cardi B said via statement upon the campaign’s release. “It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colors I wore on set are even better, and I can’t wait to wear them all the time.”

The campaign, shot by Vanessa Beecroft, even featured a seconds-long video of the “Bodak Yellow” rapper and businesswoman peering into the camera, facing the viewer saying, “Everybody’s wearing Skims. Are you?”

Following Cardi B’s moment, Skims announced on Monday the move into menswear, tapping Neymar Jr. and other pro athletes to front the intimate campaign. The line will launch on Thursday with an array of briefs, boxers and tanks in sport, cotton and stretch fabric styles.

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