London-based lingerie and swim label Fruity Booty expands its lineup with a range of seamless separates. Fans of the brand include celebrities like Ariana Grande, Dua Lipa, Kendall Jenner and Addison Rae who have been spotted sporting its designs.
The “Bodywear” collection features hardware and seam-free pieces that are designed to prioritize movement. Made from a stretchy organic modal, the label comprises comfort with its ever-playful style. “We chose to branch out into seamless because we wanted to create a collection for our customers which was solely focused on comfort,” Managing Director Hattie Tennant speaks of the lineup. “We wanted to put our spin on a category which can often compromise on design/style and offer customers underwear that makes them feel gorgeous as well as comfortable.”
The new release arrives in three silhouettes including a scoop neck soft cup bra, high-waisted thong and high-waisted short. Standout detail includes a ruffle that pops when worn alone and lays flat under clothing. Each design is available in colors ranging from sugar pink, off-white and turquoise blue.
Take a closer look at the collection above. The “Bodywear” Collection is now available on the brand’s website.