Cindy Crawford's model son Presley Gerber has shown off his new tattoo - which he’s chosen to get placed right across his cheek.
The 20-year-old has shared a video of himself getting inked by US tattoo artist Jonathan 'JonBoy' Valena.
The tattoo reads "MISUNDERSTOOD" in black capital letters across Gerber's right cheekbone.
Valena shared a photo of the inking to his own Instagram page where he captioned one photograph "Sorry mom".
He's no stranger to celebrity clients having given tattoos to the likes of Kendall Jenner and husband and wife Justin Bieber and Hailey Baldwin.
Gerber also recently went to get a tattoo along with his sister Kaia Gerber from artist Evan Kim.
He went for an addition to an already existing text tattoo while his sister, who’s name he also has tattooed, got a bouquet of flowers inked on her wrist.
The siblings are the offspring of Crawford and businessman Rande Gerber, who is also a former model.
Although face tattoos might not be the quickest trend to catch on, Gerber isn't the only star to adorn themselves with some permanent markings in the eye-catching spot.
Last September, Aaron Carter showed off a large new tattoo he'd got on the side of his face which looked to be an interpretation of snake-haired goddess Medusa.
In addition, former child star Amanda Bynes concerned fans in December 2019 when she posted a photograph of herself with an apparent love heart tattoo on her cheek.
However, the 33-year-old, who has battled mental health struggles in the past, never confirmed if it was a permanent addition or not.