Coach launches Tomorrow’s Vintage, its first concept store in Singapore
SINGAPORE – Coach is launching their first-ever concept store in Singapore, Tomorrow’s Vintage, a pop-up that celebrates Coach’s timeless style and its commitment to a better-made future.
Inspired by Coach’s commitment to restoring, repurposing, and reimagining, the Tomorrow’s Vintage concept store will be hosted in a conservation shophouse located at 1 Teck Lim Road from today to 12 September 2021.
In celebration of the brand’s 80th anniversary, the store space will pay homage to Coach stores from the past, with vintage television showcasing films featuring Coach’s renowned leather restoration specialist Debi the Restorer. Bags from Coach’s archival collection will be on display, including iconic designs from Bonnie Cashin’s era such as the Ergo and the Cashin, and a selection of re-released Coach Originals bags.
Tomorrow’s Vintage will feature a limited-edition pop-up of the famous Coach craftsmanship bar and a dedicated craftsman trained by Mauricio, Coach’s master craftsman in New York City will offer leather cleaning, monogramming services, and customisation options.
From 3 to 5 September, customers can also have their bags customised by local artist Tiffany Lovage. Between 27 to 29 August and 10 to 12 September, professional embroiderer Zoey Wong will be on-site to personalise leather goods.
Coach has also partnered with Big Crown Records, a Brooklyn-based independent record label that reissues rare vinyl and produces new releases on vintage equipment to curate a playlist for the Tomorrow’s Vintage pop-up store and a selection of vinyl records for display.
Coach’s Tomorrow’s Vintage also adds a local touch, with a Tikam Tikam game available to play in the concept store. Each visitor can pick a random number from the Tikam board for the chance to win a complimentary Coach Create pin or patch. To drive visitors to the pop-up, Coach will also launch a ‘Digital Tikam’ game (mobile only): https://tomorrowsvintage.coachexperiencesg.com/
Coach’s Tomorrow’s Vintage concept store will adhere to the government’s advisory and safe distancing regulations. All visitors have to adhere to regulations including Safe Entry check-in, temperature checks and wearing of masks at all times.
