Collaboration of the Week: Lilly Pulitzer x Watch Hill
The fashion brand Lilly Pulitzer is known for its #Resort365 culture — aka when wearing your vacation attire year-round is the norm. So it’s only natural that the iconic resort-wear brand would want to delve into the vacation business.
Through a special collaboration, Lilly Pulitzer has teamed up with two Rhode Island Ocean House Management properties — the Forbes triple five star-rated Ocean House resort and its sister hotel, the Watch Hill Inn, a historic landmark.
Lilly Pulitzer has transformed one luxury suite at the Watch Hill Inn, adorning it with custom-printed pillows, bedding, and curtains. Unique, hand-painted Lilly Pulitzer artwork fills the suite’s walls alongside shell-accented mirrors. The suite also comes with access to four limited-edition Lilly Pulitzer x Martone bicycles around the town, where the company recently debuted its newest retail store.
Just across the way from Watch Hill Inn is the Ocean House, a Victorian-style, 149-year-old luxury beachfront property. It reopened in 2010 after a $140 million renovation.
The Atlantic Ocean — and private beach access — are just steps away from the property. At the beach, you’ll find lounge chairs and cabanas accented with Lilly Pulitzer’s signature printed pillows and towels.
Interestingly, Ocean House is nestled right next to Taylor Swift‘s own Watch Hill home. While you are soaking up the sun, you might get a glimpse of Swift and her newest flame at her annual Fourth of July bash, if you’re lucky.
For those unfamiliar with Lilly Pulitzer, she was a New York socialite who eloped with Peter Pulitzer Jr. (grandson of Joseph Pulitzer, the newspaper publisher and founder of the Pulitzer Prize). After eloping, the two moved to Palm Beach, Fla., where she launched her namesake beachwear line. Jackie Kennedy was one of her early adopters, quickly catapulting Pulitzer to fashion success. This company was founded in the late 1950s, and it is still considered the go-to, tropical, resort-wear brand.
“Lilly Pulitzer embodies the spirit of Watch Hill and has been a fashion mainstay for locals since the brand gained popularity years ago,” said Daniel A. Hostettler, president and group managing director of Ocean House Management in a press statement. “Ocean House and Watch Hill Inn are proud to partner with such an iconic brand that shares our love of luxury and seaside elegance.”
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