Contrary To Belief Dame Helen Mirren Isn’t Against Airbrushing
Dame Helen Mirren has said she isn’t against airbrushing of film posters [Photo: Instagram/Rex Features]
In her latest L’Oreal campaign, Dame Helen Mirren looks totally amazing. And despite accusations of airbrushing away her fine lines and wrinkles, a judgement by the Advertising Standards Agency to the contrary proves that the 70-year-old actress really does look very good for her age.
But despite the ASA acknowledging that L’Oreal hadn’t retouched the television advert, it seems Dame Helen is not opposed to the whole idea of airbrushing images.
After recent allegations she didn’t allow retouching, the Eye In The Sky actress revealed, she is actually extremely “laissez-faire” about the whole thing and has no problem with promotional posters being altered.
In a cover interview in the August edition of Woman and Home magazine, Dame Helen explained “Contrary to what everyone says, I don’t not allow retouching. I’m very laissez-faire about it all. But when I was offered the gig to be an ambassador for L’Oreal, which was very exciting, I said “please don’t retouch me.”
Not that she needs it but Helen Mirren has admitted her film posters are sometimes retouched [Photo: Rex Features]
“In the US, they retouch for film posters,” she continued. “That’s their business, of course - they’re advertising the movie. But I look at it and think. ‘I don’t look like that in real life - and certainly not in the movie.’ So I didn’t want something to say ‘This is me, Helen Mirren’ - and for L’Oreal to perpetuate something that isn’t true.”
Dame Helen then went on to explain that she needn’t have worried as L’Oreal UK don’t retouch images “unless maybe there’s a hair out of place or a bra strap showing, which was music to my ears.”
The 70-year-old is proud to be the oldest face of L’Oreal [Photo: Rex Features]
And speaking of her appointment last year as the oldest face of L’Oreal, the actress explained how proud she was to represent the more mature woman in the beauty industry.
“All my life I’ve been looking at 16-year-old girls selling beauty, so I think it’s fabulous that they’re using a 70-year-old woman to sell products to other 60 to 80-year-old women.”
Where do you stand on the whole airbrushing debate? Let us know @YahooStyleUK
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