A boy in Texas is thanking his Twitter followers for boosting business at his family’s doughnut shop after posting about his “sad dad” and gaining hundreds of thousands of supporters in return.
It all started on Saturday when a Twitter user, who goes by Billy, took to his social media to post a photo of his dad inside of his new Missouri City, Texas, shop to share that nobody had shown up to buy some sweet treats. But less than a day and more than 270,000 retweets later, the store’s fresh inventory was sold out.
My dad is sad cause no one is coming to his new donut shop 😭 pic.twitter.com/y5aGB1Acrc
— billy (@hibillyby) March 9, 2019
Billy shared the shop’s address and Instagram page in the original thread to stir up some publicity, but he could never have anticipated what success would come from his post. Soon, YouTuber Casey Neistat — with nearly 2 million followers — said he was on his way and people began sharing their own photos from inside of the shop where customers were lined up to the door.
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The power of the tweet works. Billy's Donuts has long lines this morning. pic.twitter.com/yuKIfcPq0R
— Gil Gredinger (@photog72) March 10, 2019
— Twitter (@Twitter) March 10, 2019
Billy didn’t immediately respond to Yahoo Lifestyle’s request for comment. However, he updated Twitter followers on Monday to say that Billy’s Donuts was sold out for the day before 12:00 p.m.
WE ARE SOLD OUT TODAY!
— billy (@hibillyby) March 11, 2019
Needless to say, his dad isn’t sad anymore.
Just wanted to update yall! We completely sold out of donuts and kolaches! You are all amazing. I can't thank everyone enough for coming out and supporting local businesses. This means so much to my family ❤️ pic.twitter.com/o3GQcKvVnG
— billy (@hibillyby) March 10, 2019
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