Demi Lovato calls out Instagram for promoting 'harmful' fat-shaming ad

Demi Lovato only recently made her return to Instagram after being in rehab. But the singer is already fed up with it after scrolling through her feed to find a fat-shaming ad for a game app.

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On Friday afternoon, Lovato took to Twitter to call attention to her Instagram stories, where she said she “called out Instagram and some bulls*** game.” The one in question is Game of Sultans — an interactive game where users can become Sultans, grow an empire and raise a family. What was advertised on the social media platform, however, was a comparison of two of the players being categorized as “obese” and “pretty,” in addition to a screen presenting food options and each avatar’s level of control.

The singer demanded that Instagram take the ads down and keep them off of feeds. (Photo: Instagram)
The singer demanded that Instagram take the ads down and keep them off of feeds. (Photo: Instagram)

“This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder,” Lovato wrote, before telling Instagram to “keep this bulls*** off mine and other’s feeds.”

The social media app responded immediately by taking the ad down. An Instagram spokesperson tells Yahoo Lifestyle, “We’re sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people’s feeds.” Representatives from Game of Sultans, however, have yet to respond to a request for comment.

Now Lovato is being praised for reminding fans to “always speak up for what you believe in!” and using her voice to do just that.

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Read more from Yahoo Lifestyle:

Jillian Michaels on her ‘rock-bottom moment’ and how fitness changed her life
Victoria’s Secret model exercises in front of In-N-Out, gets slammed for ‘fat shaming’
WWE star Nia Jax brushes off fat shaming: ‘Nobody can shame me, I am beautiful and completely blessed’

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