Dior’s Newest Inspiration Comes Straight From Your Instagram Feed

Dora Fung
Market Director

Dior clearly had the sunglasses du jour last year with the “So Real” mirrored shield shades appearing on fashionable faces, like Rihanna’s. This year, they’re hoping to capture the Zeitgeist again with their new 2016 shades: meet the DiorSplit.

For the ad campaign introducing them to the world, Dior looked to the social platform that helped the So Real shades reach cult status: Instagram. Doug Abraham, the collage artist behind the wildly popular account Bessnyc4, is famous for his work combining fashion ads with pop culture photographs, making him the perfect collaborator for Dior.

Abraham used images from Dior’s archive, going back to the 1950s, mashed up with the house’s current campaign shot by Patrick Demarchelier, and the results are five short films, all echoing the play on lines and mirrors that characterize the DiorSplit eyewear. And of course, they’re a social-media-meets-pop-culture dream come true!

DiorSplit sunglasses, $555, Dior.com 

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