Dyson’s New Hair Tool Curls Your Hair By Sucking It Up Like a Vacuum

Erin Lukas

For anyone with fine, stick-straight hair, the only hope for creating curls and volume is using a lot of heat. Sure, hot tools work just fine, but regularly using extreme heat on your hair can also permanently damage it.

Dyson is putting an end to heat damage with the Airwrap. Two years after launching the Supersonic hair dryer, the brand is changing the game again with this styling tool that works by using high pressure air flow rather than heat. It took Dyson six years to develop the product, with 642 prototypes and $31.4 million spent on research and development.

At the New York launch event, the company's founder, James Dyson, told press that Dyson is "obsessed with airplanes," which is why the Airwrap's technology stems from a aerodynamic phenomenon.

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“We use a physical phenomenon called the Coanda Effect,” Dyson engineer Sandra Lup told press. “It occurs when a really high velocity jet of air meets a curved surface. Instead of bouncing off, air actually wraps itself around the curve.”

Here's how it works: The Airwrap's wand has six slots that disperses air evenly, creating a vortex that causes the hair to wrap around the the barrel to curl it. Yes, it's exactly like a vacuum, but your hair won't get stuck in it. You leave your hair wrapped around the tool for about 10 seconds and gently pull it down to reveal a tight, bouncy curl.

The Airwrap doesn't just curl hair though. It comes with a whole set of attachments that you can use based your hair type and texture, along with how you want ot style your hair on any given day. Along with two different sizes of Coanda Effect curlers, there's three smoothing brushes (firm, soft, and round) that blow out your hair as you brush it.

See the Airwrap in action here:

Since the Airwrap works best on hair that's 85-percent dry, Dyson has also included a rough dryer attachment that dries hair just enough so that it's damp: the optimal moisture level for styling.

The only caveat is like Dyson's Supersonic dryer, the Airwrap doesn't come cheap. Two smaller sets that include fewer attachments each costs $500 while the complete set costs $549.

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Given that the Airwrap works pretty similar to my vacuum, I still have to get used to concept of letting my hair get sucked up by it. But, it was easy to use after a few false starts when I tested it for the first time at the launch event. I was able to create a loose wave in a few seconds without worrying about my burning my hand with a traditional iron.

Plus, the photos Dyson press of how much hair can get damaged at various heat levels convinced me, a flat iron addict, that I need to lay off the hot tools. Considering the Airwrap can essentially replace all of the hot tools in my bathroom, I'm sold.