Eight brands that are giving back in honour of Breast Cancer Awareness Month

Kate Mendonca
Shopping Editor
Image via Girlfriend Collective.

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October is Breast Cancer Awareness Month, and many retailers are joining in the fight against this deadly disease with limited-edition collections in all shades of pink. From skincare and makeup to cozy fall essentials, there are more ways than ever to support the cause with your purchases.

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With many of the proceeds from special breast cancer collections donated in part or in full donated to the cause, now is the perfect time to give to a worthy cause.

There’s always the option for donations directly to funds like the Canadian Cancer Society or Canadian Breast Cancer Network, but if you’re looking for an extra-special gift that gives back, have a look at eight of our favourite limited-edition collections whose proceeds help support breast cancer research.

Girlfriend Collective

With one in eight American women diagnosed with breast cancer in their lifetime, Girlfriend Collective is raising funds for the fight against breast cancer with their 1 in 8 Tee. One hundred percent of proceeds from this tie-dyed t-shirt will be donated directly to the Breast Cancer Research Foundation (BCRF) to support their mission to prevent and cure breast cancer through advanced research.

Image via Girlfriend Collective.

SHOP IT: Girlfriend Collective, $60 ($45 USD)

The Bay

Available in stores and online, the HBC Breast Cancer Research Foundation Scarf is emblazoned with the words ‘Hope, Love, Strength’ to inspire and celebrate breast cancer survivors. For each scarf sold, $13 (or 62%) will be donated to BCRF.

Image via Hudson's Bay.

SHOP IT: Hudson’s Bay, $21

Bobbi Brown

Since 1992, The Estée Lauder Companies have been committed to saving lives—uniting and inspiring people everywhere in their Breast Cancer Campaign’s mission to create a breast cancer-free world. With their Bobbi Brown Proud To Be Pink Lip Duo, $24 of every purchase will be donated to BCRF.

Image via Barney's New York.

SHOP IT: Barney’s New York, $60


Cozy up in this inspirational hoodie that Aerie designed in collaboration with Bright Pink, a non-profit dedicated to prevention & early detection of breast and ovarian cancers in young women. In the U.S., 100% of the proceeds of the limited-edition collection will be donated to Bright Pink, while in Canada, 100% of the proceeds will go to Rethink Breast Cancer.

Image via Aerie.

SHOP IT: Aerie, $27 (originally $45)


In support of the UK-based organization CoppaFeel!, Vans will be donating a minimum of $200,000 from the proceeds of their Breast Cancer Awareness collection. Choose from a range of their classic sneaker designs like the Era, the slip-on and the Sk8-Hi, all updated with new illustrations.

Image via Vans.

SHOP IT: Vans, $75

Erin Condren

Until the end of October, proceeds from the breast cancer collection will be donated to honour the millions affected by breast cancer. For each Good Thoughts Only Notebook sold, 50% will be donated to BCRF.

Image via Erin Condren.

SHOP IT: Erin Condren, $20


To show their support for warrior women every step of the way, Rothy’s is gifting a select number of limited edition, powerfully pink shoes to survivors, fighters and supporters. Customers can purchase pairs of their signature knit shoes as gifts, and Rothy’s will also be donating $50,000 from the proceeds to BCRF.

Image via Rothy's.

SHOP IT: Rothy’s, $169


As part of their Poptivism collection, all designs created have been assigned a charity to which 50% of all proceeds will be donated. Choose from dozens of different breast cancer awareness designs, with donations benefiting charities like the Susan G. Komen Breast Cancer Foundation, the American Cancer Society, and the Young Survival Coalition.

Image via Popsockets.

SHOP IT: Popsockets, $20 ($15 USD)

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