Meta announced on Thursday that Facebook users can now create multiple profiles. The company will let you add an @username for up to four additional personal profiles attached to your main account. After creating a new alias, you won’t need to log out and back in to switch between them. Facebook first began testing the feature last July.
The company suggests picking profiles for your personal life, work and any specific interests or communities you want to spin out of your main account. “Whether you’re new to Facebook or a longtime user, you may want to keep your personal and professional relationships separate, or you may want to keep one profile tied to a community you’re a part of and another profile just for friends,” Meta wrote in its announcement blog post. “Creating multiple personal profiles lets you easily organize who you share with and what content you see for the various parts of your life.”
Meta says each profile will have its own unique feed with pertinent content based only on that profile’s interests. “Think one profile for the foodie scene you love and another one to keep up with your friends and family,” the company wrote. The company says Instagram’s success with a similar feature inspired the move, and beta testing the feature taught Facebook that many people like having a clearer organization of friends, groups and interests “to engage with the audience they believe is most relevant.”
Each new profile will start fresh with Facebook’s default privacy and notification settings, so you may want to change them manually for each one. In addition, your primary Facebook account won’t reveal that you have extra profiles.
The feature comes with some restrictions. First, Facebook’s Dating, Marketplace, Professional Mode and payments won’t be available to your secondary profiles at launch. In addition, messaging for extra usernames will only be available in the Facebook app and on the web. (Messenger support for additional profiles will arrive “in the coming months.”) Finally, only eligible adult accounts can make new profiles. Remember: Your new handles are bound by Facebook’s policies, meaning you can’t misrepresent your age or location.
The feature begins rolling out globally on Thursday and will continue over the coming months.