Your Favorite Highlighter Brand Is Closing

Erin Lukas
·2 min read
Becca Is Closing
Becca Is Closing

beccacosmetics/Instagram

Becca Cosmetics is popping its last Champagne Pop highlighter this fall.

On Feb.24, the cosmetics brand known for its pressed powder highlighters and makeup primers announced that it's closing, effective September 2021. The brand shared the news in a statement on its website and Instagram, citing the impact of COVID-19 on its business as the reason.

"At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021," the brand wrote in the Instagram post's caption.

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WWD reports that the closure is part of Becca's parent company, beauty conglomerate, Esteé Lauder's post-COVID Business Acceleration program, which also includes shutting down under-performing retail locations, counters in travel retail and Latin America, among other initiatives.

RELATED: How Kerry Cole Turned Becca Cosmetics Into The Ultimate Millennial Beauty Brand

According to the brand, they will continue to support the various mental health organizations they've partnered with while still in business. "We've done meaningful work supporting mental wellness with the JED Foundation and Mental Health Mates and will continue to do so through our commitment to The Trevor Project this coming June," the statement reads.

Becca also confirms that their products will still be available to purchase online until the end of September 2021, or until they sell out.

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Retailers including Sephora, Nordstrom, and Ulta are all getting rid of in-store testers.

Throughout the years, Becca has launched a number of noteworthy collaborations, including a highlighter with influencer Jaclyn Hill called Champagne Pop and a collection with its celebrity ambassador, Euphoria star Barbie Ferreira.

In 2019, market research firm The NPD Group named Becca's Shimmering Skin Perfector the best-selling highlighter in the U.S., and for many millennials, it was the first highlighter that really gave us that elusive glow.

And everyone always remembers their first.