'What are you trying to tell me?': Forever 21 slammed for allegedly sending diet bars to customers

Image via Twitter.

Forever 21 is under fire after committing a major fashion faux-pas.

The clothing and accessories retailer is being slammed for reportedly including diet bars with online orders.

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The controversy began when several outraged customers took to social media after receiving their Forever 21 order — which contained Atkins lemon bars, and a pamphlet advertising the popular low-carb diet.

Many customers who spoke out against the company had purchased items from the retailer’s plus-size line, but straight-size customers received the bars as well.

“Hey Forever 21 do you include weight-loss Atkin bars in all your shipments or just in the ones for ladies over 1X?” an unimpressed customer wrote on Twitter.


Destiny Murtaugh, a Canadian blogger and author who goes by the title The Fat Author condemned the retailer on Twitter.i

“What the hell, Forever 21?” Murtaugh wrote. “Not only is this incredibly fatphobic, but sending diet bars unsolicited is downright harmful to the customers and could negatively impact anyone with an eating disorder. This is beyond disgusting. Stop forcing diet culture down peoples throats.”

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As pointed out by Dr. Linda Bacon in her book “Health At Every Size: The Surprising Truth About Your Weight,” dieting and weight cycling all but ensure weight gain. Restricting eating by consciously limiting calorie intake (including foods labelled as ‘diet’) slow the body’s metabolic rate, increases appetite specifically for high-fat foods and increases fat-storage enzymes.

Like sending diet-bars to customers, diets are a bad idea. They are however, very lucrative.

(Photo by George Rose/Getty Images)

“The point is making money,” tweeted Samantha Puc. “If Forever 21 customers lose or gain weight as a result of having diet culture pushed on them by a clothing company, guess what? They’ll need new clothes! Win-win for Forever 21 but lose-lose for its customers.”

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In the midst of customer backlash, Forever 21 issued a statement to InStyle magazine regarding the “freebie” item customers received.

"From time to time, Forever 21 surprises our customers with free test products from third parties in their e-commerce orders. The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed,” the statement read.

“This was an oversight on our part and we sincerely apologize for any offense this may have caused to our customers, as this was not our intention in any way."

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