The United States Postal Service is taking its merchandise up a notch with a new apparel collaboration with Fred Segal. The Los-Angeles based clothing company released the five fashion pieces within the USPS capsule collection on Tuesday, all featuring red, white and blue colors with vintage postal service logos and designs. Jeff Lotman, CEO and Owner of Fred Segal tells Yahoo Life that it’s a dream collaboration for the brand.
“Both American-rooted brands with red, white, and blue color schemes; both connect communities by celebrating freedom, diversity, and individuality,” he shares. “Fred Segal is synonymous with trend-setting LA style since 1961 and USPS is an American trailblazer as well, founded in 1775, one year older than the United States itself, responsible for the system of roads and interstates that connect our nation to this day.”
Lotman explains that the collaboration is a way for Fred Segal to “show our appreciation toward the Postal Service and their dedication to providing an essential service,” especially during what he calls “uncertain times,” characterized by the pandemic, the upcoming election and changes implemented by Postmaster Louis DeJoy that resulted in slower mail delivery. Although there have been other pushes to financially support the postal service — like purchasing its existing merchandise and encouraging Americans to buy postage stamps — this collaboration is a show of support from another American-founded brand.
“The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products — like this line of officially licensed apparel — and services to fund its operations. It is our way to say thank you and allow brand fans to showcase their love for the Postal Service too,” Lotman says.
The Fred Siegel x USPS pieces range in price from $50 to $125 and every purchase directly supports the USPS. The USPS didn’t immediately respond to Yahoo Life’s request for comment. However, Lotman explains that a licensing agency worked with both entities on a traditional licensing agreement that allows the clothing company to use “iconic” USPS branding.
“We have received overwhelming support and praise for the launch of this celebratory apparel collection,” Lotman says. “Customers also love our USPS window display which honors Postal Pride and our favorite essential workers.”
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