Calvin Klein teamed up with New York-based streetwear brand Kith for an iconic all-American collaboration featuring supermodel Gigi Hadid.
Inspired by Calvin Klein’s iconic 1990s aesthetic, the campaign features images shot by Cass Bird and styled by Garage magazine’s fashion director Gabriella Karefa-Johnson. Hadid took to Instagram on Sept. 4 to share the co-branded “dream billboard” currently on display on Houston Street in New York City. The model noted the campaign was shot earlier this year before her pregnancy.
The dream billboard !!! ft @kith x @calvinklein !!! Wish I could be in the city to see it. Shot at the beginning of the year, so excited to finally share the Kith for Calvin Klein 2020 campaign by @cassblackbird / grateful for projects w friends @ronniefieg @austinscotti @gabriellak_j @erinparsonsmakeup @brycescarlett love u all
A post shared by Gigi Hadid (@gigihadid) on Sep 4, 2020 at 5:02am PDT
The newly-launched collection marks the first time that Calvin Klein’s iconic underwear features another brand’s logo on the waistband. From boxer briefs to asymmetrical bralettes, the featured pieces in the collection are available in black, light heather grey, white, shark, woodrose and cinder.
Designed from cotton stretch fabric with Kith’s classic monogram logo, the classic boxer briefs are available in sizes XS to XXL and retail for $32. Other standouts from the collaboration include a laser-cut racerback bra crafted from four-way stretch mesh and a cotton jersey T-shirt pack.
A post shared by Gigi Hadid (@gigihadid) on Sep 10, 2020 at 7:37am PDT
Shop what’s left of the Kith x Calvin Klein collection here before it sells out.
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