23 Great Places to Buy Bedding Online

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Good sleep is near the top of the list of Things That Your Body Needs. It's like, right below water and food. If you want to get in better shape, you should start with sleeping better, not buying home gym equipment. For your health, sleep is possibly more important than an Equinox membership. And sure, there's a handful of home purchases that can help improve your sleep. The mattress, sleeper sofa, or futon (really?) you're laying on has an affect. A humidifier or air purifier will help you get more out of your nights. There's even wearable tech to help you sleep better. But honestly... don't overlook the bedding you're buying.

The sheets, pillows, comforters, quilts, inserts, and covers you wrap yourself in should be finely tuned to helping you get to sleep. Think of it like your sleep tech or supplements—it's on that level of importance, trust me. If you sleep hot, get sheets and a light quilt and linen sheets to counteract that. Cold sleepers go for wool and heavier cotton. There's a million companies out there, and they all do certain things better than others. With the 23 brands on this list, we've covered every type of sleeper there is. The luxury lovers, the interior design freaks, and the hotel sheet diehards—you're all seen, you're all heard. These are the best places to buy bedding for all of you.

Brooklinen

Picking a single best place to shop for bedding is a bit strange. Most places do one thing really well, but the benefit of Brooklinen is that the brand does everything to a high level. The OG of the DTC brands makes great cotton percale bedding, linen bedding, cashmere bedding, etc. etc. If you're not sure exactly what you want, go to Brooklinen, read around, and anything you buy is going to be amazing.

The Citizenry

The Citizenry is a site worth your investigative time to find the best wool and alpaca blankets, stonewashed linen, or luxe cotton duvets and sheets that are ethically sourced from artisans worldwide using local materials. The laid-back aesthetic of the Citizenry’s bedding will inspire you to create an actually soporific bedroom aura.

American Blossom Linens

The cotton is sustainably grown in Texas, spinning and weaving is done in the Carolinas, and it's all sewn together at a historic factory in Thomaston, Georgia. At a time when full American manufacturing is rare to come by, American Blossom Linens does it to the highest degree.

But, that's not the real reason to care about these sheets. You should care about them because they're the best cotton sheets on the market. American Blossom Linens has previously done most of its business with big hotel chains. So, if you're chasing a memory of perfect hotel sheets, there's a good chance these are the sheets you're remembering.

L.L. Bean

If you're looking for some thick, soft, and warm winter sheets, no one does it better than L.L.Bean. The brand's flannel sheets are a classic for a reason, and they're just as good in 2024 as they were when you were growing up.

Ralph Lauren

C'mon, there's literally no one that does American luxury like Ralph Lauren, and a huge part of that is Ralph Lauren Home. Smooth city sateens, soft beachy chambrays, cozy country flannels—Ralph does it all. And there's styles to fit any taste, be it classic or modern. Plus, you can monogramming done on-site, before it ships out.

SFERRA

Italian luxury and the finest fabrics in the world, that's what SFERRA is about. The bedding of popes, presidents, and celebrities, you're going to pay a premium, but consider it an investment. Anything from SFERRA is going to last a whole lot longer than what you get from newer internet-based brands, and you're going to feel that five-star luxury every time you crawl into bed.

Cozy Earth

Oprah has been a fan of Cozy Earth for a while now. And we've recently taken the jump to bamboo bedding. How many celebrity (or, editor) endorsements do you need? Cozy Earth's moisture-wicking fabrics work wonders for hot sleepers, all while feeling silky, soft, and like an actual dream.

And if you want something a little more earthy, the brand has a line of linen bedding as well.

Soho Home

You'd think Soho Home—the home design wing of the famed Soho House members hotels—would be the place for hotel-style white cotton bedding. And yeah, the brand's House bedding line is nice, but where they really standout is with linen.

The Luna line encompasses all of Soho Home's linen bedding, and there's a ton of it. Everything is done up in 100 percent European flax linen, woven in Portugal. There's a great selection of colors from a deep earthy sage to (our favorite) a bright and vibrant mustard.

Sol Organics

First and foremost, Sol Organics makes great bedding, full stop. The brand's organic cotton is second to none, and worthy of whatever price tag it comes with.

But the truth is that cotton is still a dirty business. There's sustainability issues, labor issues, chemical issues, the list goes on. Sol Organics stands above a lot of other brands with a careful look at its entire supply chain. The brand has a FLO certification for sustainability, GOT organic certification, Okeo Tex anti-harmful chemicals certification, and is also Fair Trade certified. Does this make it a perfect brand, or the only one worth your money? No. But a great product paired with this level of accountability is always a winning recipe.

Thuma

Thuma, the makers of some of our favorite self-assembly furniture, have entered the bedding market. And wouldn't you know it, they put out a really strong product. We're really into the 100 percent European flax linen for a classic, cool drape that gets softer as you use it. But, the cotton percale has a nice hotel luxury about it. Only two options so far, and you can't go wrong with either.

Parachute

Parachute's bedding collections can help create a modern, minimalist place of nirvana, with luxe sheets, covers, cases, and comforters in washed-out, monochrome tints. The overall vibe feels homey, like waking up on a bright Sunday morning to birds chirping and mom making breakfast downstairs. Its bedding sets also come without the top sheet, for anyone who prefers it that way.

Plus, the brand sells more than just sheets. It has pillows, mattress toppers, and a top-rated mattress (the Eco Comfort Mattress), which is made of pure wool instead of memory foam.

West Elm

For those who'd like to come off all mature and sophisticated, West Elm's bedding store has a bevy of modern bedding that looks refined and minimalist, and feels Four-Season-ish. They come in high-quality textiles like Tencel, velvet, percale, flannel, and organic cotton. And you'll get to deck out your mattress with quilts, sheets, duvet covers, and comforters in mostly muted, pastel hues.

Williams Sonoma Home

Ah, Williams Sonoma Home, the offspring of Williams Sonoma. This luxe brand features high-end products made with high-quality materials. Each piece—from the super-soft sheets to the extra-plush mattresses—boasts top-notch comfort that you can't deny. If you're looking to impress guests or simply make your home a divine oasis, we recommend pairing a set of percale sheets with a crisp duvet cover. Oh, and don't forget a cozy mattress.

Sunday Citizen

Alright, if you want to be cozy, and we mean cozy, Sunday Citizen will allow you to be at peak coziness. This bedding brand makes all of its products with softness in mind and even has a signature 'Snug' fabric that is literally so plush, you might never leave your bed again. Although it has a limited range of products, you'll still be able to find luxurious blankets, warm sheets, fluffy pillows, and snuggly comforters. Plus, most of the items are made with eco-friendly materials, so you can go to sleep knowing you're doing something good for Mother Nature.

CB2

CB2 is home to incredibly chic, modern home furniture, decor, and accents. Their bedding selection is perfect for the person who wants to elevate their space with quality products for a reasonable price. Here, you'll find bedding sets complete with everything you need to give your bed the upgrade it needs. The duvet and shams sets come in a wide range of colors, styles, and patterns, which means you can find exactly what you're looking for—no matter what that might be. Plus, CB2's mattresses are top-rated, which means if you want to go all out, then you can. New bed, here you come.

Boll & Branch

You'll be smitten with Boll & Branch’s unthinkably soft, luxury organic bedding collection that is also 100 percent responsibly made. The brand doesn’t have an abundance of choices in each bedding category to overwhelm you; it carries just enough fitted sateen or percale sheets and duvet inserts—as well as everything in between and above—to make your bed.

Casper

Casper's bedding store is concerned with everything that goes on and over its foam-y mattresses, which includes you. That's why its sheets—like the Hyperlite—feel totally cool yet soft, its merino wool duvet can wick away heat, and its pillows—even body pillow—make great sleep buddies. And Casper doesn't play too much with visual; monotone is the motif, and color-blocking is the most dramatic it'll look.

The Company Store

The Company Store's portfolio of down and down-alternative products of Scandinavian heritage will make you want to dive into bed. Its sheets, linens, comforters, pillows, and more come in either subdued tones or—the complete opposite—dynamic prints, in materials from bamboo sateen to jersey knit that'll accommodate even the most discerning sleep bias.

Sijo

Trademark symbols are common on Sijo's bedding products since the brand values performance over looks and has thus invested in tech to scientifically engineer good bedding. Terms like "temp-regulating," for instance, can be found on its comforter and sheets. The selection is limited, which is why you know Sijo cares about the actually-good bedding it should offer.

Ettitude

Ettitude’s bedding is fully bamboozled—meaning, made with organic bamboo lyocell fabric—and thus silky-soft and breathable. You’ll get glossy white or neutral sheets as well as matching duvet covers, pillowcases, and comforters for some minimalist elegance in your bedroom. The bedding store's overall vibe is rather fluid, and therefore, its bedding is rather versatile.

Coyuchi

Should you want to throw a piece of quilting onto your bed without feeling guilty about its manufacturing process, choose Coyuchi. The bedding store is all about 100 percent organic sustainability, mostly in cotton. Coyuchi’s products attest to its bond with nature, too, as the palettes and patterns are inspired by the coasts of California and feel exceptionally natural.

Serena & Lily

If you can trace your home design inspiration back to clean coastal crispness, Serena & Lily's bedding store has just the right selection. Each of its sheet sets, coverlets, bed skirts, shams, and quilts dons a relaxed, summertime aesthetic marked by a palette of white stripes meets poppy hues.

Buffy

Buffy makes sustainably sourced bedding that's naturally dyed and oh-so-comfortable. If you sleep hot, Buffy’s most popular products—the Cloud Comforter, Breeze Comforter, and Eucalyptus Pillow Cases—will help cool you down and wick away the dampness. And Buffy's bedding is all made from eco-conscious materials. A plus.

What to Look for When Shopping for Sheets.

Start with what type of sleeper you are—hot, standard, or cold—since that is the biggest determiner of fabrics. From there, find which brand on this list makes a good version of those type of sheets. It's that easy.

If you're not sure what type of fabric you need, here is a breakdown based on how you tend to sleep:

Hot - Linen, cotton percale, or other tech-y cooling blends.

Standard - Cotton sateen, high thread count cotton percale, and everything else that's not wool or flannel.

Cold - Wool blends and flannels.

Why Trust Esquire?

Because we've become the sleep experts of the Internet. What started as our targeted campaign against the endless "Best Sleep I Ever Had" stories turned us into an authority figure. And you know what... we wouldn't trust anyone else. We're only recommending the best of the best in terms of bedding, because that's what you deserve.

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