'Yowza!': 46-year-old Gwyneth Paltrow shows off toned bikini body in new swimwear campaign

·Lifestyle & Features Editor
Gwyneth Paltrow. Image via goop.
Gwyneth Paltrow. Image via goop.

Who better to model Gwyneth Paltrow’s pricey new swimwear line than the designer herself?

The 46-year-old Oscar winner showed off her toned body in a bikini from her new swimwear collection, G.Label swimsuits.

Touted as “minimal, feminine” and “endlessly chic,” the collection is part of the “Shakespeare in Love” star’s multi-million dollar wellness empire, goop.

The mother-of-two received high praise online for her age-defying good looks, with more followers in awe of her physique rather than her suit.

“This is the mom bod I want,” one follower wrote. “This is not the mom bod I have.”

“I just saw this and threw away my bag of chips. Off to put my running shoes on,” another added.

Even some of goop’s celebrity followers got in on the action. “The suit is not what [I’d] like to purchase. Abs for $20, please,” actress Jennifer Garner joked, while Michelle Pfeiffer simply wrote, “Yowza!”

Inspired by ‘90s “It girls” Kate Moss, Cindy Crawford and of course, Paltrow herself, the debut line of swimwear stays on-brand by sticking to the most luxurious fabrics that won’t pinch or ride up while you’re busy frolicking in the water.

Designed to be “more timeless than trendy,” G.Label’s pieces aren’t cheap, with prices ranging from $210 (and that’s for one piece of a bikini) to $555 CAD.

Scroll down to see some of our favourite pieces from the G.Label collection and let us know if you think it’s worth the price in the comments below.

V-Neck Maillot

Image via goop.
Image via goop.

Double-layered to smooth and sculpt the body for a flattering fit that won’t dig into the skin.

SHOP IT: goop, $395 CAD

V Bikini Top and Low-Rise Bikini Briefs

Image via goop
Image via goop

Snug and supportive, this bikini top features a gold-tone clasp that fastens in the back making the look functional and sexy.

SHOP IT: goop, $450 CAD

Short Puff-Sleeve Cover-Up

Image via goop.
Image via goop.

Whether on the beach or shoreside, this Italian-cotton cover-up is the perfect choice for summer.

SHOP IT: goop, $555 CAD

Mock-Neck Maillot

Image via goop.
Image via goop.

This sporty look maintains chic, clean lines while taking inspiration from the classic surfing wet suit.

SHOP IT: goop, $420 CAD

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