Gwyneth Paltrow's lifestyle brand goop set to open Toronto pop-up store

Gwyneth Paltrow (Photo by Mat Hayward/Getty Images for Nordstrom)

Gwyneth Paltrow’s lifestyle brand, goop, is bringing its wellness based pop-up MRKT to Toronto.

The mecca for the latest in health, travel, beauty, food and style has announced plans to open its first pop-up store to The Hazelton Hotel, located in the luxe neighbourhood of Yorkville, from June 7 to September 22.

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“We’ve always been in awe of our neighbours to the north, which is why we picked Canada as the first place to launch e-commerce internationally in 2017,” goop’s vice president of retail Melanie Ramer said in a press release. “Since then, we’ve created moments in Montreal and Vancouver, so it felt like the natural next step to activate Toronto with our first goop pop-up shop. We hope locals and travelers alike will enjoy what we have to offer at goop MRKT Toronto.”

The 1300-square foot shop will draw inspiration from the city’s world renowned Toronto International Film Festival, playing with design elements that reflect the ephemerality of a film set.

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“Creating the right tone for the pop-up has been an interesting process, a coming together of the psyche of what Toronto is all about with the strong personality of the goop brand, said George Yabu and Glenn Pushelberg of Yabu Pushelberg design firm. “If the goop customer lived in Toronto, she would feel differently and live differently than the one in New York or Los Angeles. Each city and each context is unique, and that is the challenge, and the fun.”

(Photo by Bryan Bedder/Getty Images for goop)

The carefully curated “Canada-specific” MKRT will include products from Paltrow’s own lines of apparel and activewear, as well home goods, fashion, beauty, and wellness specialty items from designers such as Kosas, La Californienne and Natalie Martin.

If you can’t wait until June, or you’re not in Toronto, we’ve rounded up some of our favourite goop products to help you get started on your path to wellness!

goop by Juice Beauty Exfoliating Instant Facial

Image via goop.

Brighten and soften skin with this plant-based formula with beta hydroxy acids to help reveal smooth, glowing skin.


Cinnamon Projects Rose Quartz Burner + Incense Set

Image via goop.

Channel love and protective energy thanks to the power of rose quartz. Set the mood with this burner 50-pack of incense sticks.


Mara Hoffman Philomena Dress

Image via goop.

Experiment with colour-blocking on this chic black and white floor-length inspired by the delicate balance of the Yin and the Yang.


The Nue Co. Debloat Food + Prebiotic

Image via goop.

Add some goodness to your smoothies or yogurt for a spicy antidote to bloating and digestive troubles made with cinnamon, ginger, tumeric macqui berry and prebiotics.


Beautycounter Dew Skin Moisturizing Coverage

Image via goop.

Lightweight coverage with SPF 20 that transforms and perfects skin to look and feel its best, made with peony-root extract, vitamin C and black currant to enhance brightness.


G.Sport Block Leggings

Image via goop.

Body shaping and supportive, these performance leggings are made of high-compression, fast-drying leggings that will have you looking and feeling your best during your workout.


ELIGO Copper Ladle Set

Image via goop.

This five-piece copper set is made in Italy, and makes the perfect gift for your favourite kitchen guru.


goop x Chloé C Shoulder Bag

Image via goop.

An exclusive collaboration, this classic bag features a sleek gold-tone C-logo clasp and croc-embossed top handle. The perfect blend of functionality and timeless style.

SHOP IT: $2,920 CAD

La Californienne Small Cartier Tank Watch

Image via goop.

A colourful take on the classic timepiece. La Californienne’s vibrant striped band complements the 18 karat gold-plated Cartier design.

SHOP IT: $5,029 CAD

Tamara Mellon Heroine Natural Heel

Image via goop.

These Italian-made stiletto heels feature a sexy leopard-print calf-hair ankle-strap that transforms any, and every outfit.


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