Hanacure Launches a Cleanser to Complete Its Internet-Famous Skincare Routine

Roxanne Adamiyatt
·2 min read
Photo credit: Courtesy
Photo credit: Courtesy

From Town & Country

Back in 2017 Hanacure launched an instant facial that changed the internet—and skincare—as we knew it. Since then, who hasn't seen the smattering of glitteratti from Drew Barrymore to Molly Sims on their Instagram feed trying out the mask that seemingly ages you, only to reverse the sands of time once you rinse it off. There's a reason why the mask caught on so quickly, but since then, the brand has stayed true to the simplicity of their skincare philosophy, expanding their offerings only to include a moisturizer. But now, Hanacure is back to up your skincare routine all over again with a cleanser.

Meet: the Microphol Neutralizing Cleanser. Made to be used daily, the gentle-foam cleanser is made with cell-activating Pholiota to dissolve environmental toxins and leave your skin with a pH neutralized base for the rest of the skincare process. What's special about this hero ingredient? The Pholiota, a natural mucin, helps boost moisture in the skin—and helps in retain that moisture—with cytoprotective and anti-inflammatory properties. In other words: your skin will be left smooth, soothed, and hydrated, and clean, of course.

The cleanser can be used as the start of your skincare routine twice a day, either prior to the Nano Emulsion moisturizer or the All-in-One-Facial. For the uninitiated, the Hanacure All-in-One Treatment, involves pouring a lifting serum into a gelling solution, mixing, and applying it all to the face. What follows is tingling, firming, and tightening which ends with a bit of facial restriction (not to mention that meme-able appearance.) After 30 minutes, you rinse the mask off to firmer and smoother skin—and reviewers also attest their skin is softer too. Consider it the perfect prep for a very important Zoom meeting—or a cocktail party, when it's safe to resume those.

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